Presentation 2001/11/9
Impression judgement and memorability of name cards and faces : Analysis of remembering faces from name cards
Yuiko SAKUTA, Jiro GYOBA,
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Abstract(in English) Using male face photographs and name cards, the present study investigated the influence of their impressions on the memorability of them presented in pairs. The impression ratings were analyzed with the semantic differential method and the three factors ('activeness', 'potency', and 'gracefulness') were extracted. Then, other participants joined in the recognition test. In this experiment, participants remembered faces from name cards. The target pairs were chosen based on the combinations of their properties on the three factors. The pairs of high activeness produced high recognition performance, while the low activeness pairs did not. Such a tendency was not found on the pairs chosen based on the gracefulness factor. The pairs of high gracefulness showed the worst recognition performance. It was revealed that the gracefulness factor largely affected the memorability of the pairs, while the contribution ratio of gracefulness was small in the factor analysis of rated impressions.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) impression rating / memorability / face / name card / factor analysis / recognition
Paper # PRMU2001-139,HIP2001-42,MVE2001-101
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Conference Information
Committee HIP
Conference Date 2001/11/9(1days)
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Paper Information
Registration To Human Information Processing (HIP)
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Impression judgement and memorability of name cards and faces : Analysis of remembering faces from name cards
Sub Title (in English)
Keyword(1) impression rating
Keyword(2) memorability
Keyword(3) face
Keyword(4) name card
Keyword(5) factor analysis
Keyword(6) recognition
1st Author's Name Yuiko SAKUTA
1st Author's Affiliation Department of Psychology, Graduate School of Arts and Letters, Tohoku University()
2nd Author's Name Jiro GYOBA
2nd Author's Affiliation Department of Psychology, Graduate School of Arts and Letters, Tohoku University
Date 2001/11/9
Paper # PRMU2001-139,HIP2001-42,MVE2001-101
Volume (vol) vol.101
Number (no) 424
Page pp.pp.-
#Pages 6
Date of Issue