| Presentation | 2002/1/18 A study on the way of effective marketing using software agents Mio HOSOYA, Shunichi YONEMURA, |
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| PDF Download Page | PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Personified software agents can be used with on-line marketing . We describe here, based an a purchase process model, a method to help people buy commodities with the agents. We try to use the agent as a channel in "persuation" model for supporting "Desire" process of AIDMA model. As a result, people tend to see the agent as just a plain medium of communication when a role of the agent is to transfer messages. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Persuasion / Opinion change / Source credibility / Communication / Agent |
| Paper # | HCS2001-45(2002-1) |
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| Conference Information | |
| Committee | HCS |
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| Conference Date | 2002/1/18(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Human Communication Science (HCS) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | A study on the way of effective marketing using software agents |
| Sub Title (in English) | |
| Keyword(1) | Persuasion |
| Keyword(2) | Opinion change |
| Keyword(3) | Source credibility |
| Keyword(4) | Communication |
| Keyword(5) | Agent |
| 1st Author's Name | Mio HOSOYA |
| 1st Author's Affiliation | Research and Development Center, NTT EAST() |
| 2nd Author's Name | Shunichi YONEMURA |
| 2nd Author's Affiliation | Research and Development Center, NTT EAST |
| Date | 2002/1/18 |
| Paper # | HCS2001-45(2002-1) |
| Volume (vol) | vol.101 |
| Number (no) | 610 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |