Presentation 2002/1/4
事例に基づくeビジネスモデル化の評価枠組
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Abstract(in English) Though such subjects as e-business and IT draw much attention from industries, there exists skepticism to their investment-effect. In order to provide an evaluation framework for such e-business investment-effect, this paper first presents how business model is changed upon e-business for three types of industries, say, consumer-goods maker, bank and credit card. These business models make vertical value chain happen intervening flows of information, logistics or physical distribution, and account settlement process. Second, illustrates value evaluation technique measuring how these models are effective. More generalized framework to the value evaluation is proposed than those quantitative only approach seen for example in the research undertaken at University of Texas. Our approach focuses on a generalized value evaluation of e- business model, and evaluation based on e-business aspects. The framework is characterized qualitative evaluation and could be used for strategic decision making in investment. The authors assume that in accordance to subsequent stages, various methods would be used, since e-business is an important factor that articulates growth of a company. The framework presented in this paper must yield top management be convinced of their fundamental evaluation to the investment effect of e-business.
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Keyword(in English) e-business / IT / e-business model / value chain / value evaluation / measure of value
Paper # 2001-SWIM-17
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Conference Information
Committee SWIM
Conference Date 2002/1/4(1days)
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Paper Information
Registration To Software Interprise Modeling (SWIM)
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English)
Sub Title (in English)
Keyword(1) e-business
Keyword(2) IT
Keyword(3) e-business model
Keyword(4) value chain
Keyword(5) value evaluation
Keyword(6) measure of value
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1st Author's Affiliation ()
Date 2002/1/4
Paper # 2001-SWIM-17
Volume (vol) vol.101
Number (no) 546
Page pp.pp.-
#Pages 8
Date of Issue