Presentation 2003/6/27
Analyses of factor structure of affective impressions produced by line drawings, colors, words and combined stimuli of those properties
Miho SUZUKI, Jiro GYOBA,
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Abstract(in English) This study examined how the affective impressions of monochrome line drawings, colors, and abstract words influence the impressions of combined stimuli. Using the SD technique, we examined the impressions in the following 6 situations, drawing (D), word (W), color(C), drawing + word (DW), color + word (CD), and color + drawing (CD) conditions. Multiple regression analyses for scales of each factor were conducted in order to predict the impressions of combined stimuli from impressions of each stimulus property. The results indicated that the drawing and color components had strong influence on the impressions related to activity and potency factors. In contrast, it was revealed that word components greatly affected the evaluative impressions. Overall, we found a tendency that the influence of drawings had a primacy over that of words, and the words had a greater effect than the colors throughout the combined stimuli. These results suggest that figural configuration is a most important component of the impression formation appreciating pictures.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) affective impression / semantic differential technique / combined stimuli / drawing / color / word
Paper # HIP2003-39
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Committee HIP
Conference Date 2003/6/27(1days)
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Language JPN
Title (in Japanese) (See Japanese page)
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Title (in English) Analyses of factor structure of affective impressions produced by line drawings, colors, words and combined stimuli of those properties
Sub Title (in English)
Keyword(1) affective impression
Keyword(2) semantic differential technique
Keyword(3) combined stimuli
Keyword(4) drawing
Keyword(5) color
Keyword(6) word
1st Author's Name Miho SUZUKI
1st Author's Affiliation Faculty of Art and Letter, Tohoku University()
2nd Author's Name Jiro GYOBA
2nd Author's Affiliation Faculty of Art and Letter, Tohoku University
Date 2003/6/27
Paper # HIP2003-39
Volume (vol) vol.103
Number (no) 166
Page pp.pp.-
#Pages 6
Date of Issue