| Presentation | 2003/6/27 Effects of impression congruity on the memorability of colors and figures presented in pairs : Analyses of remembering colors from figures Yuiko SAKUTA, Jiro GYOBA, |
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| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | We tested the effects of impressions on memorability of the pair stimuli with colors and figures. At first, impression rating with semantic differential method was performed each on the colors and figures. Based on the SD data, factor analysis was made and three factors were extracted and named as "activity", "potency" and "evaluation". The target pairs for recognition task were chosen based on the combinations of their properties on the three factors. They contained both impression congruent pairs and incongruent pairs on each factor. In study phase, another participants were asked to learn the 48 pairs (24 target and 24 distracter pairs). In recognition phase, one figure and three colors were presented and the participants were required to choose one color that was presented with the figure in the study phase. The result showed that the impression congruent pairs were recognized well in the case of activity and potency, whereas incongruent pairs were recognized well for evaluation. In conclusion, these results are very similar to those of the earlier study (Sakuta & Gyoba, 2001; 2002), even though the previous data were obtained with faces and name cards. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | impression rating / impression congruity / memorability / color / figure / factor analysis / recognition |
| Paper # | HIP2003-38 |
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| Conference Information | |
| Committee | HIP |
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| Conference Date | 2003/6/27(1days) |
| Place (in Japanese) | (See Japanese page) |
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| Topics (in Japanese) | (See Japanese page) |
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| Registration To | Human Information Processing (HIP) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Effects of impression congruity on the memorability of colors and figures presented in pairs : Analyses of remembering colors from figures |
| Sub Title (in English) | |
| Keyword(1) | impression rating |
| Keyword(2) | impression congruity |
| Keyword(3) | memorability |
| Keyword(4) | color |
| Keyword(5) | figure |
| Keyword(6) | factor analysis |
| Keyword(7) | recognition |
| 1st Author's Name | Yuiko SAKUTA |
| 1st Author's Affiliation | Department of Psychology, Graduate School of Arts and Letters, Tohoku University() |
| 2nd Author's Name | Jiro GYOBA |
| 2nd Author's Affiliation | Department of Psychology, Graduate School of Arts and Letters, Tohoku University |
| Date | 2003/6/27 |
| Paper # | HIP2003-38 |
| Volume (vol) | vol.103 |
| Number (no) | 166 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |