Presentation	2002/12/12 Audio-visual communication in visual media productions Shin-ichiro IWAMIYA,
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Abstract(in English)	Visual media productions generally combine motion picture and sound. Accompanied sound is an integral part of visual productions. This series of empirical studies found that musical elements systematically change the impression made by visual material, and visual elements systematically affect the impression made by music. We also assessed the sensory processing levels involved in different audio-visual interactions and demonstrated the effects of formal and semantic congruency of sound and motion picture on impressions made by visual media. Our findings have implications for effective design of audio-visual materials in new types of visual communication.
Keyword(in Japanese)	(See Japanese page)
Keyword(in English)	Sound / Visual production / Audio-visual interaction / Semantic congruency / Structural congruency
Paper #	HIP2002-42
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Conference Information
Committee	HIP
Conference Date	2002/12/12(1days)
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Paper Information
Registration To	Human Information Processing (HIP)
Language	JPN
Title (in Japanese)	(See Japanese page)
Sub Title (in Japanese)	(See Japanese page)
Title (in English)	Audio-visual communication in visual media productions
Sub Title (in English)
Keyword(1)	Sound
Keyword(2)	Visual production
Keyword(3)	Audio-visual interaction
Keyword(4)	Semantic congruency
Keyword(5)	Structural congruency
1st Author's Name	Shin-ichiro IWAMIYA
1st Author's Affiliation	Department of Acoustic Design, Kyushu Institute of Design()
Date	2002/12/12
Paper #	HIP2002-42
Volume (vol)	vol.102
Number (no)	533
Page	pp.pp.-
#Pages	8
Date of Issue