Presentation 2003/6/6
The effects of the insertion timing of commercial breaks on a loss of attention
Noriko NAGATA, Sanae H. WAKE, Mieko OHSUGA, Seiji INOKUCHI,
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Abstract(in English) Commercial breaks are often inserted at the climax of stories on recent TV programs. There may be some serious effects on audiences, especially children, since this insertion way of a CM disturbs their concentrations. This paper presents the effects of the insertion timing of the commercial breaks on a loss of attention of a child. The experiment to measure the psychophysiological state, breathing, heart beat and eye blink, has been applied to four children. The results confirmed that the next peak of attention is delayed by distracting one's attention.
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Keyword(in English) Concentration / Kansei Information Processing / Psychophysiological experiment / Breathing / Blink
Paper # HCS2003-10
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Committee HCS
Conference Date 2003/6/6(1days)
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Paper Information
Registration To Human Communication Science (HCS)
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) The effects of the insertion timing of commercial breaks on a loss of attention
Sub Title (in English)
Keyword(1) Concentration
Keyword(2) Kansei Information Processing
Keyword(3) Psychophysiological experiment
Keyword(4) Breathing
Keyword(5) Blink
1st Author's Name Noriko NAGATA
1st Author's Affiliation School of Science and Technology, Kansei Gakuin University()
2nd Author's Name Sanae H. WAKE
2nd Author's Affiliation epartment of Information and Media, Doshisha Women's College of Liberal Arts
3rd Author's Name Mieko OHSUGA
3rd Author's Affiliation Faculty of Information Science and Technology, Osaka Institute of Technology
4th Author's Name Seiji INOKUCHI
4th Author's Affiliation Faculty of Human and Social Environment, Hiroshima International University
Date 2003/6/6
Paper # HCS2003-10
Volume (vol) vol.103
Number (no) 113
Page pp.pp.-
#Pages 4
Date of Issue