| Presentation | 2003/6/6 The effects of the insertion timing of commercial breaks on a loss of attention Noriko NAGATA, Sanae H. WAKE, Mieko OHSUGA, Seiji INOKUCHI, |
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| PDF Download Page | PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Commercial breaks are often inserted at the climax of stories on recent TV programs. There may be some serious effects on audiences, especially children, since this insertion way of a CM disturbs their concentrations. This paper presents the effects of the insertion timing of the commercial breaks on a loss of attention of a child. The experiment to measure the psychophysiological state, breathing, heart beat and eye blink, has been applied to four children. The results confirmed that the next peak of attention is delayed by distracting one's attention. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Concentration / Kansei Information Processing / Psychophysiological experiment / Breathing / Blink |
| Paper # | HCS2003-10 |
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| Conference Information | |
| Committee | HCS |
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| Conference Date | 2003/6/6(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Human Communication Science (HCS) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | The effects of the insertion timing of commercial breaks on a loss of attention |
| Sub Title (in English) | |
| Keyword(1) | Concentration |
| Keyword(2) | Kansei Information Processing |
| Keyword(3) | Psychophysiological experiment |
| Keyword(4) | Breathing |
| Keyword(5) | Blink |
| 1st Author's Name | Noriko NAGATA |
| 1st Author's Affiliation | School of Science and Technology, Kansei Gakuin University() |
| 2nd Author's Name | Sanae H. WAKE |
| 2nd Author's Affiliation | epartment of Information and Media, Doshisha Women's College of Liberal Arts |
| 3rd Author's Name | Mieko OHSUGA |
| 3rd Author's Affiliation | Faculty of Information Science and Technology, Osaka Institute of Technology |
| 4th Author's Name | Seiji INOKUCHI |
| 4th Author's Affiliation | Faculty of Human and Social Environment, Hiroshima International University |
| Date | 2003/6/6 |
| Paper # | HCS2003-10 |
| Volume (vol) | vol.103 |
| Number (no) | 113 |
| Page | pp.pp.- |
| #Pages | 4 |
| Date of Issue | |