Presentation 2004/3/8
Evaluation of Present Strategies in Multiagent Market Model with Network Externality
Masayuki TSUJI, Hidenori KAWAMURA, Azuma OHUCHI,
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Abstract(in English) In this paper, we design a multiagent market model with network externality, and evaluate the effectiveness of present strategy, which is one of sales promortion like that a sales corporation chooses customers in a market and gives him/her a product without compensation. The proposed multiagent model can clearly involve a customers interaction network, and we can clarify the relationship between the effectiveness of network externality and the structure of customers interaction network. In the computer simulations, we evaluate the effectiveness of two present strategies; a simple present strategy and friend present strategy.
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Keyword(in English) Multiagent / Network Externality / Path Dependence / Network Structure / Present Strategies
Paper # AI2003-79
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Committee AI
Conference Date 2004/3/8(1days)
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Registration To Artificial Intelligence and Knowledge-Based Processing (AI)
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Evaluation of Present Strategies in Multiagent Market Model with Network Externality
Sub Title (in English)
Keyword(1) Multiagent
Keyword(2) Network Externality
Keyword(3) Path Dependence
Keyword(4) Network Structure
Keyword(5) Present Strategies
1st Author's Name Masayuki TSUJI
1st Author's Affiliation Graduate School of Engineering, Hokkaido University()
2nd Author's Name Hidenori KAWAMURA
2nd Author's Affiliation Graduate School of Engineering, Hokkaido University:Solution Technology Co., Ltd.
3rd Author's Name Azuma OHUCHI
3rd Author's Affiliation Graduate School of Engineering, Hokkaido University:Solution Technology Co., Ltd.
Date 2004/3/8
Paper # AI2003-79
Volume (vol) vol.103
Number (no) 724
Page pp.pp.-
#Pages 6
Date of Issue