Presentation 2002/10/3
Development of Mobile Multicasting Service via Koreasat MugungwhaIII
Su Jong Lee, Ku Hwan Kim,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) Development and commercialization of a satellite receiver and active antenna to utilize the combined broadcasting and communication tracking feature of the Koreasat III (Mugungwha III) in mobile environment has paved the way for mobile multicasting business. This service allows customers enjoy various multimedia/broadcasting services anywhere, anytime, which have been available to fixed locations such as public broadcasting or cable television and satellite broadcasting services until this time. This service will furnish advertising agencies with new business opportunities since it can increase the exposure of advertisements to the general public dramatically with relatively low cost, especially in such highly populated places as public buses, trains, etc. Also many other industrial sectors such as satellite service providers, advertising agencies/sponsors, manufacturers (antennas/satellite receivers), etc., will be benefited by the spread of this service. Currently KT is providing a trial service in the Seoul - Incheon airport limousine bus line in cooperation with an advertising agency and manufacturers.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Mobile Multicasting Service via the Koreasat III. (Mugungwha III) Satellite / Advertisement
Paper # SAT2002-67
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Conference Information
Committee SAT
Conference Date 2002/10/3(1days)
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Paper Information
Registration To Satellite Telecommunications (SAT)
Language ENG
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Development of Mobile Multicasting Service via Koreasat MugungwhaIII
Sub Title (in English)
Keyword(1) Mobile Multicasting Service via the Koreasat III. (Mugungwha III) Satellite
Keyword(2) Advertisement
1st Author's Name Su Jong Lee
1st Author's Affiliation Satellite Operating Center, KT()
2nd Author's Name Ku Hwan Kim
2nd Author's Affiliation Satellite Operating Center, KT
Date 2002/10/3
Paper # SAT2002-67
Volume (vol) vol.102
Number (no) 359
Page pp.pp.-
#Pages 7
Date of Issue