| Presentation | 2003/7/11 A Proposal for the Scenario Simulation and the Estimation Method of Consumer Behavioral Model Shoko TAKAHASHI, Akiya INOUE, Hiromichi KAWANO, Ken NISHIMATSU, |
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| PDF Download Page | PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | The first objective of the research is to assert the effectiveness of the "scenario simulation" technique in case of deciding product strategies. The technique is a collection of procedures that supposes the change of a market structure and estimates the consumers' product choice behaviors individually under the supposed scenarios. The basic model, which is used to describe consumers' behaviors, can be estimated from the conjoint experimental data such as individual responses to hypothetical situations. Since the problem rises of incongruity between the behaviors under real and hypothetical situations, the second objective of the research is to propose the method of overcoming the problem by introducing a random variable that represents the time lag between intention and behavior. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Scenario Simulation / Discrete Choice Theory / Conjoint Experimental Data / Behavioral Lag |
| Paper # | DE2003-100 |
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| Conference Information | |
| Committee | DE |
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| Conference Date | 2003/7/11(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
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| Paper Information | |
| Registration To | Data Engineering (DE) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | A Proposal for the Scenario Simulation and the Estimation Method of Consumer Behavioral Model |
| Sub Title (in English) | |
| Keyword(1) | Scenario Simulation |
| Keyword(2) | Discrete Choice Theory |
| Keyword(3) | Conjoint Experimental Data |
| Keyword(4) | Behavioral Lag |
| 1st Author's Name | Shoko TAKAHASHI |
| 1st Author's Affiliation | NTT Service Integration Laboratories() |
| 2nd Author's Name | Akiya INOUE |
| 2nd Author's Affiliation | NTT Service Integration Laboratories |
| 3rd Author's Name | Hiromichi KAWANO |
| 3rd Author's Affiliation | NTT Service Integration Laboratories |
| 4th Author's Name | Ken NISHIMATSU |
| 4th Author's Affiliation | NTT Service Integration Laboratories |
| Date | 2003/7/11 |
| Paper # | DE2003-100 |
| Volume (vol) | vol.103 |
| Number (no) | 192 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |