| Presentation | 2003/7/18 Research on images of "a City" : What Impression would Visitors have? The case of Matsuyama Kazuo KIKUCHI, Shiro UESUGI, |
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| PDF Download Page | PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Visitors of a city have "images" about the city. It is important to respond to those images when formulating a strategy to differentiate one city from another. This paper illustrates how a research about "image" would be usefur in formulating strategy for information about public relation from the perspective of marketing. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Image Strategy / Community Information / Marketing Information |
| Paper # | SITE2003-11,OIS2003-17 |
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| Conference Information | |
| Committee | SITE |
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| Conference Date | 2003/7/18(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
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| Paper Information | |
| Registration To | Social Implications of Technology and Information Ethics (SITE) |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Research on images of "a City" : What Impression would Visitors have? The case of Matsuyama |
| Sub Title (in English) | |
| Keyword(1) | Image Strategy |
| Keyword(2) | Community Information |
| Keyword(3) | Marketing Information |
| 1st Author's Name | Kazuo KIKUCHI |
| 1st Author's Affiliation | Faculty of Business Administration, Matsuyama University() |
| 2nd Author's Name | Shiro UESUGI |
| 2nd Author's Affiliation | Faculty of Business Administration, Matsuyama University |
| Date | 2003/7/18 |
| Paper # | SITE2003-11,OIS2003-17 |
| Volume (vol) | vol.103 |
| Number (no) | 224 |
| Page | pp.pp.- |
| #Pages | 6 |
| Date of Issue | |