| Presentation | 2018-12-14 What Affects Visual Ad Clicks in Social Media Platforms? Yuki Iwazaki, Kota Yamaguchi, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In the online advertisement, high-quality prediction on click-through rate (CTR) is crucial for delivering the optimal advertisement to the users. This paper studies what factors affect image ad clicks on social media platforms such as Facebook or Twitter. We build CTR prediction model using ad images, texts, and contextual meta-data and observe how different factors affect prediction performance in different media. Our empirical study suggests that there exists platform dependency in prediction, and advertisers need to adapt their creatives to inter-media and inter-modal characteristics. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Multimodal Learning / Computer Vision / Natural Language Processing |
| Paper # | PRMU2018-88 |
| Date of Issue | 2018-12-06 (PRMU) |
| Conference Information | |
| Committee | PRMU |
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| Conference Date | 2018/12/13(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Shinichi Sato(NII) |
| Vice Chair | Yoshihisa Ijiri(Omron) / Toru Tamaki(Hiroshima Univ.) |
| Secretary | Yoshihisa Ijiri(NEC) / Toru Tamaki(Osaka Univ.) |
| Assistant | Go Irie(NTT) / Yoshitaka Ushiku(OSX) |
| Paper Information | |
| Registration To | Technical Committee on Pattern Recognition and Media Understanding |
|---|---|
| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | What Affects Visual Ad Clicks in Social Media Platforms? |
| Sub Title (in English) | |
| Keyword(1) | Multimodal Learning |
| Keyword(2) | Computer Vision |
| Keyword(3) | Natural Language Processing |
| 1st Author's Name | Yuki Iwazaki |
| 1st Author's Affiliation | CyberAgent, Inc.(CyberAgent, Inc.) |
| 2nd Author's Name | Kota Yamaguchi |
| 2nd Author's Affiliation | CyberAgent, Inc.(CyberAgent, Inc.) |
| Date | 2018-12-14 |
| Paper # | PRMU2018-88 |
| Volume (vol) | vol.118 |
| Number (no) | PRMU-362 |
| Page | pp.pp.67-72(PRMU), |
| #Pages | 6 |
| Date of Issue | 2018-12-06 (PRMU) |