| Presentation | 2018-09-06 Measuring Similarity between Brands using Social Media Content Yiwei Zhang, Yoshiaki Sakai, Toshihiko Yamasaki, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Understanding users' behavior can greatly affect the strategies for marketing and targeted advertising. In this paper, we investigate information on social media that can help us to understand customers' preferences. We present a new scale for measuring the similarity between brands by analyzing similarity of posts from their followers. Then we evaluate our results by comparing with the real-world customers' purchasing history. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | social media / tag / image / brand / similarity |
| Paper # | MVE2018-16 |
| Date of Issue | 2018-08-30 (MVE) |
| Conference Information | |
| Committee | MVE |
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| Conference Date | 2018/9/6(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Kenji Mase(Nagoya Univ.) |
| Vice Chair | Masayuki Ihara(NTT) |
| Secretary | Masayuki Ihara(NTT) |
| Assistant | Satoshi Nishiguchi(Oosaka Inst. of Tech.) / Masanori Yokoyama(NTT) |
| Paper Information | |
| Registration To | Technical Committee on Media Experience and Virtual Environment |
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| Language | ENG-JTITLE |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Measuring Similarity between Brands using Social Media Content |
| Sub Title (in English) | |
| Keyword(1) | social media |
| Keyword(2) | tag |
| Keyword(3) | image |
| Keyword(4) | brand |
| Keyword(5) | similarity |
| 1st Author's Name | Yiwei Zhang |
| 1st Author's Affiliation | The University of Tokyo(The Univ. of Tokyo) |
| 2nd Author's Name | Yoshiaki Sakai |
| 2nd Author's Affiliation | Geomarketing co.,ltd.(Geomarketing) |
| 3rd Author's Name | Toshihiko Yamasaki |
| 3rd Author's Affiliation | The University of Tokyo(The Univ. of Tokyo) |
| Date | 2018-09-06 |
| Paper # | MVE2018-16 |
| Volume (vol) | vol.118 |
| Number (no) | MVE-211 |
| Page | pp.pp.19-24(MVE), |
| #Pages | 6 |
| Date of Issue | 2018-08-30 (MVE) |