Presentation 2018-09-12
Modeling Item Selection Process on Online Shopping.
Fumiya Watanabe, Yuri Nozaki, Tetsuji Satoh,
PDF Download Page PDF download Page Link
Abstract(in Japanese) (See Japanese page)
Abstract(in English) In recent years, opportunities to purchase products on online shopping sites are increasing. One of the features of online shopping sites is to search for products by entering queries on search forms. Analyzing the user's search behavior is important for appropriate search support and sales improvement. In this paper, we focus on the change of the search query and analyze the search behavior using the sequence pattern mining method. We extracted frequent search patterns and analyze the relationship between the initial search pattern and the length of the search. As a result of the evaluation experiment, it was found that the behavior which moves to another page of the search result without changing the query occupies the majority of the search behavior. It was also found that the search behavior becomes longer when that action follows the initial stage of the search.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) EC site / information retriaval / query change / sequence pattern mining
Paper # DE2018-16
Date of Issue 2018-09-05 (DE)

Conference Information
Conference Date 2018/9/12(3days)
Place (in Japanese) (See Japanese page)
Place (in English)
Topics (in Japanese) (See Japanese page)
Topics (in English)
Chair Akiyo Nadamoto(Konan Univ.)
Vice Chair Jun Miyazaki(Tokyo Inst. of Tech.) / Shingo Otsuka(Kanagawa Inst. of Tech.)
Secretary Jun Miyazaki(Univ. of Hyogo) / Shingo Otsuka(Univ. of Marketing and Distrbution Science)
Assistant Kazuo Goda(Univ. of Tokyo) / Hiroaki Shiokawa(Tsukuba Univ.)

Paper Information
Registration To Technical Committee on Data Engineering / Special Interest Group on Database System / Special Interest Group on Information Fundamentals and Access Technologies
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Modeling Item Selection Process on Online Shopping.
Sub Title (in English)
Keyword(1) EC site
Keyword(2) information retriaval
Keyword(3) query change
Keyword(4) sequence pattern mining
1st Author's Name Fumiya Watanabe
1st Author's Affiliation University of Tsukuba(Univ. of Tsukuba)
2nd Author's Name Yuri Nozaki
2nd Author's Affiliation University of Tsukuba(Univ. of Tsukuba)
3rd Author's Name Tetsuji Satoh
3rd Author's Affiliation University of Tsukuba(Univ. of Tsukuba)
Date 2018-09-12
Paper # DE2018-16
Volume (vol) vol.118
Number (no) DE-213
Page pp.pp.43-47(DE),
#Pages 5
Date of Issue 2018-09-05 (DE)