| Presentation | 2018-09-28 Personalized Advertisement Based on Customer Big Five Akihiro Kobayashi, Yuichi Ishikawa, Minamikawa Atsunori, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | There are many researches estimating customer's personality trier (Big Five) from their life log data in recent years. On the other hand, there are some applications to personalize advertisement; i.e. targeting customers and selecting creative based on customers’ Big Five. For over 3,000 subjects, we conducted web questionnaire investigation, where we collected their Big Five scores and evaluation results of banner advertisement with different cognitive biases, in order to discover know-how for designing personalized creative. From the collected data, we found that Big Five targeting is effective (Lift 2.24), but selecting creative is practically effective (Lift 1.09). |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Personality / Big Five / Advertising effect / Cognitive biases |
| Paper # | LOIS2018-22,IE2018-42,EMM2018-61 |
| Date of Issue | 2018-09-20 (LOIS, IE, EMM) |
| Conference Information | |
| Committee | IEE-CMN / EMM / LOIS / IE / ITE-ME |
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| Conference Date | 2018/9/27(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Beppu Int'l Convention Ctr. aka B-CON Plaza |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Multimedia Communication/System, Lifelog Applications, IP Broadcasting/Video Transmission, Media Security, Media Processing (AI, Deep Learning), etc. |
| Chair | Shun Morimura(CRIEPI) / Keiichi Iwamura(TUC) / Tomohiro Yamada(NTT) / Takayuki Hamamoto(Tokyo Univ. of Science) / Miki Haseyama(北大) |
| Vice Chair | / Minoru Kuribayashi(Okayama Univ.) / Tetsuya Kojima(NIT,Tokyo College) / Toru Kobayashi(Nagasaki Univ.) / Hideaki Kimata(NTT) / Kazuya Kodama(NII) / Norio Tagawa(Tokyo Metropolitan Univ.) |
| Secretary | (Tokai Univ.) / Minoru Kuribayashi(Kansai Univ.) / Tetsuya Kojima(NIT, Tokyo) / Toru Kobayashi(Chukyo Univ.) / Hideaki Kimata(NTT) / Kazuya Kodama(Research Organization of Information and Systems) / Norio Tagawa(KDDI Research) |
| Assistant | Tomotaka Kimura(Doshisha Univ.) / 田中 彰浩(CRIEPI) / Hiroko Akiyama(NIT, Nagano College) / Kitahiro Kaneda(CANON) / Shinichiro Eitoku(NTT) / Kazuya Hayase(NTT) / Yasutaka Matsuo(NHK) |
| Paper Information | |
| Registration To | Technical Meeting on Communications / Technical Committee on Enriched MultiMedia / Technical Committee on Life Intelligence and Office Information Systems / Technical Committee on Image Engineering / Technical Group on Media Engineering |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Personalized Advertisement Based on Customer Big Five |
| Sub Title (in English) | |
| Keyword(1) | Personality |
| Keyword(2) | Big Five |
| Keyword(3) | Advertising effect |
| Keyword(4) | Cognitive biases |
| 1st Author's Name | Akihiro Kobayashi |
| 1st Author's Affiliation | KDDI Research(KDDI Research) |
| 2nd Author's Name | Yuichi Ishikawa |
| 2nd Author's Affiliation | KDDI Research(KDDI Research) |
| 3rd Author's Name | Minamikawa Atsunori |
| 3rd Author's Affiliation | KDDI Research(KDDI Research) |
| Date | 2018-09-28 |
| Paper # | LOIS2018-22,IE2018-42,EMM2018-61 |
| Volume (vol) | vol.118 |
| Number (no) | LOIS-222,IE-223,EMM-224 |
| Page | pp.pp.83-88(LOIS), pp.83-88(IE), pp.83-88(EMM), |
| #Pages | 6 |
| Date of Issue | 2018-09-20 (LOIS, IE, EMM) |