Presentation 2018-08-24
Influence of Truss Structure on Information Diffusion in Social Network
Nako Tsuda, Sho Tsugawa,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) Analyzing factors affecting information diffusion on social media is an important research topic for realizing effective viral marketing and preventing spread of fake news. In this paper, we focus on the community structure in a social network of social media users as a factor affecting information diffusion among the users. We extract community structures called flow truss and cycle truss from the social network of Twitter users and analyze how these structures affect cascading retweet diffusion on Twitter. Our results show that tweets disseminated via inter-community retweets have future popularity about 1.2-fold that of tweets disseminated via intra-community retweets. Our results also show that tweets disseminated within a strongly clustered community tend to have smaller diffusion sizes than tweets disseminated within a weakly clustered community. These results are similarly observed when extracting both of cycle and flow truss communities, which suggests that the definitions of communities do not have significant effects on the results.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Social media / Social networks / Information diffusion / Truss structure
Paper # CQ2018-59
Date of Issue 2018-08-16 (CQ)

Conference Information
Committee CQ
Conference Date 2018/8/23(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Ritsumeikan Univ. Biwako-Kusatsu Campus (BKC)
Topics (in Japanese) (See Japanese page)
Topics (in English) IoT/M2M, Wireless Communication, QoS and QoE in Wireless Communication, Wireless Resource Allocation, Wireless Transmission Quality, Cross layer Technology, Ad-hoc Network, etc.
Chair Takanori Hayashi(Hiroshima Inst. of Tech.)
Vice Chair Hideyuki Shimonishi(NEC) / Jun Okamoto(NTT)
Secretary Hideyuki Shimonishi(NTT) / Jun Okamoto(Nippon Inst. of Tech.)
Assistant Chikara Sasaki(KDDI Research) / Yoshiaki Nishikawa(NEC) / Ryo Yamamoto(UEC)

Paper Information
Registration To Technical Committee on Communication Quality
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Influence of Truss Structure on Information Diffusion in Social Network
Sub Title (in English)
Keyword(1) Social media
Keyword(2) Social networks
Keyword(3) Information diffusion
Keyword(4) Truss structure
1st Author's Name Nako Tsuda
1st Author's Affiliation University of Tsukuba(Univ. of Tsukuba)
2nd Author's Name Sho Tsugawa
2nd Author's Affiliation University of Tsukuba(Univ. of Tsukuba)
Date 2018-08-24
Paper # CQ2018-59
Volume (vol) vol.118
Number (no) CQ-192
Page pp.pp.77-82(CQ),
#Pages 6
Date of Issue 2018-08-16 (CQ)