Presentation | 2018-08-24 Influence of Truss Structure on Information Diffusion in Social Network Nako Tsuda, Sho Tsugawa, |
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PDF Download Page | PDF download Page Link |
Abstract(in Japanese) | (See Japanese page) |
Abstract(in English) | Analyzing factors affecting information diffusion on social media is an important research topic for realizing effective viral marketing and preventing spread of fake news. In this paper, we focus on the community structure in a social network of social media users as a factor affecting information diffusion among the users. We extract community structures called flow truss and cycle truss from the social network of Twitter users and analyze how these structures affect cascading retweet diffusion on Twitter. Our results show that tweets disseminated via inter-community retweets have future popularity about 1.2-fold that of tweets disseminated via intra-community retweets. Our results also show that tweets disseminated within a strongly clustered community tend to have smaller diffusion sizes than tweets disseminated within a weakly clustered community. These results are similarly observed when extracting both of cycle and flow truss communities, which suggests that the definitions of communities do not have significant effects on the results. |
Keyword(in Japanese) | (See Japanese page) |
Keyword(in English) | Social media / Social networks / Information diffusion / Truss structure |
Paper # | CQ2018-59 |
Date of Issue | 2018-08-16 (CQ) |
Conference Information | |
Committee | CQ |
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Conference Date | 2018/8/23(2days) |
Place (in Japanese) | (See Japanese page) |
Place (in English) | Ritsumeikan Univ. Biwako-Kusatsu Campus (BKC) |
Topics (in Japanese) | (See Japanese page) |
Topics (in English) | IoT/M2M, Wireless Communication, QoS and QoE in Wireless Communication, Wireless Resource Allocation, Wireless Transmission Quality, Cross layer Technology, Ad-hoc Network, etc. |
Chair | Takanori Hayashi(Hiroshima Inst. of Tech.) |
Vice Chair | Hideyuki Shimonishi(NEC) / Jun Okamoto(NTT) |
Secretary | Hideyuki Shimonishi(NTT) / Jun Okamoto(Nippon Inst. of Tech.) |
Assistant | Chikara Sasaki(KDDI Research) / Yoshiaki Nishikawa(NEC) / Ryo Yamamoto(UEC) |
Paper Information | |
Registration To | Technical Committee on Communication Quality |
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Language | JPN |
Title (in Japanese) | (See Japanese page) |
Sub Title (in Japanese) | (See Japanese page) |
Title (in English) | Influence of Truss Structure on Information Diffusion in Social Network |
Sub Title (in English) | |
Keyword(1) | Social media |
Keyword(2) | Social networks |
Keyword(3) | Information diffusion |
Keyword(4) | Truss structure |
1st Author's Name | Nako Tsuda |
1st Author's Affiliation | University of Tsukuba(Univ. of Tsukuba) |
2nd Author's Name | Sho Tsugawa |
2nd Author's Affiliation | University of Tsukuba(Univ. of Tsukuba) |
Date | 2018-08-24 |
Paper # | CQ2018-59 |
Volume (vol) | vol.118 |
Number (no) | CQ-192 |
Page | pp.pp.77-82(CQ), |
#Pages | 6 |
Date of Issue | 2018-08-16 (CQ) |