Presentation 2018-07-20
An Analysis of the Evolution of Influence of Central Users on Social Media
Minami Uehara, Sho Tsugawa,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) Finding influencers who can spread information to many other users on social media is important for several application domains including viral marketing. In social networks representing relationships among social media users, nodes with high centrality measures have been shown to have high influence on social media. However, most of the existing studies focus on the influence of nodes only at a specific time, and ignore the time evolution of their influence. This paper investigates the time evolution of the influence of central nodes in a social network. We use Twitter data during one year period of 2016, which include follow relationships and records of retweets among 300 thousand users. We identify central nodes in a social network as of January, 2016. We define the influence of a node as the number of retweets to the tweets posted by the node. Our results show that the influence of central nodes are surprisingly stable over one year period.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Social media / Twitter / Influence / Centrality
Paper # CQ2018-44
Date of Issue 2018-07-12 (CQ)

Conference Information
Committee CQ
Conference Date 2018/7/19(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Tohoku Univ.
Topics (in Japanese) (See Japanese page)
Topics (in English) Assessment, Measurement and Control of QoE and QoS, etc.
Chair Takanori Hayashi(Hiroshima Inst. of Tech.)
Vice Chair Hideyuki Shimonishi(NEC) / Jun Okamoto(NTT)
Secretary Hideyuki Shimonishi(NTT) / Jun Okamoto(Nippon Inst. of Tech.)
Assistant Chikara Sasaki(KDDI Research) / Yoshiaki Nishikawa(NEC) / Ryo Yamamoto(UEC)

Paper Information
Registration To Technical Committee on Communication Quality
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) An Analysis of the Evolution of Influence of Central Users on Social Media
Sub Title (in English)
Keyword(1) Social media
Keyword(2) Twitter
Keyword(3) Influence
Keyword(4) Centrality
1st Author's Name Minami Uehara
1st Author's Affiliation University of Tsukuba(Tsukuba univ.)
2nd Author's Name Sho Tsugawa
2nd Author's Affiliation University of Tsukuba(Tsukuba univ.)
Date 2018-07-20
Paper # CQ2018-44
Volume (vol) vol.118
Number (no) CQ-140
Page pp.pp.75-80(CQ),
#Pages 6
Date of Issue 2018-07-12 (CQ)