| Presentation | 2018-06-15 Analysis of Stealth Marketing based on Imitative Dynamics with Reference to Another Customer's Evaluation on Current Action Daiki Kuromi, Takafumi Kanazawa, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In recent years, the online shopping has become common. Since there is no common standard in the evaluation on the review site, it may not be appropriate for each customer to directly compare his own evaluation value with others. In such a case, we often refer to others' reviews in order to relatively evaluate the products that we currently use. In this paper, we propose a novel pairwise proportional imitative protocol that the customer considers not only his own payoff but also a review on his current product. We also derive the mean dynamics from the proposed imitative protocol, and compare it with the case without considering the evaluation of others. In addition, we analyze the influence of stealth marketing on the proposed model. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | population game / imitative dynamics / stealth marketing |
| Paper # | CAS2018-23,VLD2018-26,SIP2018-43,MSS2018-23 |
| Date of Issue | 2018-06-07 (CAS, VLD, SIP, MSS) |
| Conference Information | |
| Committee | CAS / SIP / MSS / VLD |
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| Conference Date | 2018/6/14(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Hokkaido Univ. (Frontier Research in Applied Sciences Build.) |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | System and Signal Processing, etc |
| Chair | Hideaki Okazaki(Shonan Inst. of Tech.) / Shogo Muramatsu(Niigata Univ.) / Morikazu Nakamura(Univ. of Ryukyus) / Noriyuki Minegishi(Mitsubishi Electric) |
| Vice Chair | Taizo Yamawaki(Hitachi) / Naoyuki Aikawa(TUS) / Kazunori Hayashi(Osaka City Univ) / Shigemasa Takai(Osaka Univ.) / Nozomu Togawa(Waseda Univ.) |
| Secretary | Taizo Yamawaki(Shonan Inst. of Tech.) / Naoyuki Aikawa(Hitachi) / Kazunori Hayashi(Takushoku Univ.) / Shigemasa Takai(Hiroshima Univ.) / Nozomu Togawa(Toshiba) |
| Assistant | Motoi Yamaguchi(Renesas Electronics) / / Hideki Kinjo(Okinawa Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Circuits and Systems / Technical Committee on Signal Processing / Technical Committee on Mathematical Systems Science and its applications / Technical Committee on VLSI Design Technologies |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Analysis of Stealth Marketing based on Imitative Dynamics with Reference to Another Customer's Evaluation on Current Action |
| Sub Title (in English) | |
| Keyword(1) | population game |
| Keyword(2) | imitative dynamics |
| Keyword(3) | stealth marketing |
| 1st Author's Name | Daiki Kuromi |
| 1st Author's Affiliation | Osaka University(Osaka Univ.) |
| 2nd Author's Name | Takafumi Kanazawa |
| 2nd Author's Affiliation | Osaka University(Osaka Univ.) |
| Date | 2018-06-15 |
| Paper # | CAS2018-23,VLD2018-26,SIP2018-43,MSS2018-23 |
| Volume (vol) | vol.118 |
| Number (no) | CAS-82,VLD-83,SIP-84,MSS-85 |
| Page | pp.pp.119-124(CAS), pp.119-124(VLD), pp.119-124(SIP), pp.119-124(MSS), |
| #Pages | 6 |
| Date of Issue | 2018-06-07 (CAS, VLD, SIP, MSS) |