| Presentation | 2018-06-22 [Short Paper] Marketing Analysis of New Character Products by Text Mining Reona Okano, Yukari Shirota, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | people become so sensitive when they offer their new character product to the market. At the start period, it will be more important for them to conduct text mining on SNS as a marketing analysis. As a case study, the paper describes the stuffed animal named DUFFY, the Disney Bear which is a new character in Tokyo Disney Sea. The popularity of DUFFY had finally increased four years later than the start day of selling the stuffed products. We conduct a SNS analysis on DUFFY and as a result we think that some improvement on the stuffed animal face and its fluffy feeling was effective on the sales increase. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Marketing / Character Products / Text Mining / Topic Extraction |
| Paper # | DE2018-2 |
| Date of Issue | 2018-06-15 (DE) |
| Conference Information | |
| Committee | DE |
|---|---|
| Conference Date | 2018/6/22(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | LIFULL Co., Ltd. |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Akiyo Nadamoto(Konan Univ.) |
| Vice Chair | Koji Eguchi(Kobe Univ.) / Shingo Otsuka(Kanagawa Inst. of Tech.) |
| Secretary | Koji Eguchi(Kogakuin Univ.) / Shingo Otsuka(Univ. of Marketing and Distrbution Science) |
| Assistant | Kazuo Goda(Univ. of Tokyo) / Yuroaki Shiokawa(Tsukuba Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Data Engineering |
|---|---|
| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | [Short Paper] Marketing Analysis of New Character Products by Text Mining |
| Sub Title (in English) | Case on Disneyland |
| Keyword(1) | Marketing |
| Keyword(2) | Character Products |
| Keyword(3) | Text Mining |
| Keyword(4) | Topic Extraction |
| 1st Author's Name | Reona Okano |
| 1st Author's Affiliation | Gakushuin University(Gakushuin Univ) |
| 2nd Author's Name | Yukari Shirota |
| 2nd Author's Affiliation | Gakushuin University(Gakushuin Univ) |
| Date | 2018-06-22 |
| Paper # | DE2018-2 |
| Volume (vol) | vol.118 |
| Number (no) | DE-107 |
| Page | pp.pp.5-7(DE), |
| #Pages | 3 |
| Date of Issue | 2018-06-15 (DE) |