| Presentation | 2018-05-21 Qualitative Study on Information Behavior in Myanmar 1 Sumaru Niida, Naoya Tojo, Tomoko Oto, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In the development of services and products, a qualitative survey is conducted to understand the consumers’ behavior and to obtain insight as a seed of service design. In this paper, authors reported ethnographic survey conducted to understand the people’s lives in Myanmar from the viewpoint of information behavior. This report shows how people accept mobile phones in Myanmar where economy is rapidly growing, and describes insights that can be used for future service development. Furthermore, authors analyze the method used in this survey from the viewpoint of industrial application of ethnography, and discuss an appropriate choice of research method from the purpose and the question of the survey. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Qualitative Research / Ethnography / Information Behavior / Myanmar |
| Paper # | HCS2018-7,HIP2018-7 |
| Date of Issue | 2018-05-14 (HCS, HIP) |
| Conference Information | |
| Committee | HCS / HIP / HI-SIGCE |
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| Conference Date | 2018/5/21(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Okinawa Industry Support Center |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Communication Enhancing and Human Communications |
| Chair | Yukiko Nakano(Seikei Univ.) / Masahiro Ishii(Sapporo City Univ.) |
| Vice Chair | Nobuyuki Watanabe(Kanazawa Inst. of Tech.) / Tomoo Inoue(Univ. of Tsukuba) / Miyuki Kamachi(Kogakuin Univ.) / Shuichi Sakamoto(Tohoku Univ.) |
| Secretary | Nobuyuki Watanabe(Ritsumeikan Univ.) / Tomoo Inoue(Osaka Electro-Comm. Univ.) / Miyuki Kamachi(NEC) / Shuichi Sakamoto(Univ. of Tsukuba) / (Nagoya Univ.) |
| Assistant | Kazuki Takashima(Tohoku Univ.) / Ken Fujiwara(Osaka Univ. of Economic) / Kazunori Terada(Gifu Univ.) / Atsushi Kimura(Nihon Univ.) / Atsushi Wada(NICT) / Kanaya Hidetoshi(Aichi Syukutoku Univ.) / Rika Mochizuki(NTT) |
| Paper Information | |
| Registration To | Technical Committee on Human Communication Science / Technical Committee on Human Information Processing / Special Interest Group on Communication Enhancement |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Qualitative Study on Information Behavior in Myanmar 1 |
| Sub Title (in English) | Research Design of Living Survey in Different Culture |
| Keyword(1) | Qualitative Research |
| Keyword(2) | Ethnography |
| Keyword(3) | Information Behavior |
| Keyword(4) | Myanmar |
| 1st Author's Name | Sumaru Niida |
| 1st Author's Affiliation | KDDI Research, Inc.(KDDI Research, Inc.) |
| 2nd Author's Name | Naoya Tojo |
| 2nd Author's Affiliation | KDDI Research, Inc.(KDDI Research, Inc.) |
| 3rd Author's Name | Tomoko Oto |
| 3rd Author's Affiliation | KDDI Research, Inc.(KDDI Research, Inc.) |
| Date | 2018-05-21 |
| Paper # | HCS2018-7,HIP2018-7 |
| Volume (vol) | vol.118 |
| Number (no) | HCS-49,HIP-50 |
| Page | pp.pp.43-48(HCS), pp.43-48(HIP), |
| #Pages | 6 |
| Date of Issue | 2018-05-14 (HCS, HIP) |