| Presentation | 2018-05-21 Qualitative Study on Information Behavior in Myanmar 2 Naoya Tojo, Sumaru Niida, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In a suburban area of Myanmar, we conducted qualitative study on people's information behavior to make purchase decisions on mobiles and mobile network operators, daily necessities, non-daily necessities, and life events and compared the influence of word-of-mouth and advertising information. Results of the study involving sampled 18 participants suggested that the information behavior differs depending on individual environmental context, information literacy, and the objects of decision making. Word-of-mouth information was tended to be sought for decision making on non-daily necessities and life events. Advertising information was tended to be sought for decision making on daily necessities. Regarding mobiles and mobile network operators, there was no bias in information that people referred. We discussed information channels that could be effective in people's purchase behavior. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Myanmar / information behavior / ethnography / qualitative research / word of mouth / media |
| Paper # | HCS2018-8,HIP2018-8 |
| Date of Issue | 2018-05-14 (HCS, HIP) |
| Conference Information | |
| Committee | HCS / HIP / HI-SIGCE |
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| Conference Date | 2018/5/21(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Okinawa Industry Support Center |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Communication Enhancing and Human Communications |
| Chair | Yukiko Nakano(Seikei Univ.) / Masahiro Ishii(Sapporo City Univ.) |
| Vice Chair | Nobuyuki Watanabe(Kanazawa Inst. of Tech.) / Tomoo Inoue(Univ. of Tsukuba) / Miyuki Kamachi(Kogakuin Univ.) / Shuichi Sakamoto(Tohoku Univ.) |
| Secretary | Nobuyuki Watanabe(Ritsumeikan Univ.) / Tomoo Inoue(Osaka Electro-Comm. Univ.) / Miyuki Kamachi(NEC) / Shuichi Sakamoto(Univ. of Tsukuba) / (Nagoya Univ.) |
| Assistant | Kazuki Takashima(Tohoku Univ.) / Ken Fujiwara(Osaka Univ. of Economic) / Kazunori Terada(Gifu Univ.) / Atsushi Kimura(Nihon Univ.) / Atsushi Wada(NICT) / Kanaya Hidetoshi(Aichi Syukutoku Univ.) / Rika Mochizuki(NTT) |
| Paper Information | |
| Registration To | Technical Committee on Human Communication Science / Technical Committee on Human Information Processing / Special Interest Group on Communication Enhancement |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Qualitative Study on Information Behavior in Myanmar 2 |
| Sub Title (in English) | Comparison of Influence of Word-of-Mouth and Advertising Information in Purchase Behavior |
| Keyword(1) | Myanmar |
| Keyword(2) | information behavior |
| Keyword(3) | ethnography |
| Keyword(4) | qualitative research |
| Keyword(5) | word of mouth |
| Keyword(6) | media |
| 1st Author's Name | Naoya Tojo |
| 1st Author's Affiliation | KDDI Research, Inc.(KDDI Research) |
| 2nd Author's Name | Sumaru Niida |
| 2nd Author's Affiliation | KDDI Research, Inc.(KDDI Research) |
| Date | 2018-05-21 |
| Paper # | HCS2018-8,HIP2018-8 |
| Volume (vol) | vol.118 |
| Number (no) | HCS-49,HIP-50 |
| Page | pp.pp.49-54(HCS), pp.49-54(HIP), |
| #Pages | 6 |
| Date of Issue | 2018-05-14 (HCS, HIP) |