| Presentation | 2018-03-14 The effect on the economic behavior given by the typeface change on the Web page using Web font Noriaki Miyakoshi, Yugo Takeuchi, |
|---|---|
| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In this research, we investigated the cognitive effect given to usersby changing the typeface of contents displayed on Web sites utilizing the Web font which is unaffected by the viewer's environment and easy to change the typeface. We focused on the luxury of the typeface and verified the influence of economic behavior by luxury of typeface encourages the user's satisfaction and self-esteem. We evaluated the impression of the typeface by preliminary survey, and experimented the influence on the amount of user's donation by changing the luxury due to the change of the typeface. The result of experiment suggested that the amount of donation improves by luxury of typeface, and changing the typeface deliberately by changing the luxury given to the user from the typeface could affect economic behavior. It is expected that the knowledge of this research will contribute to service development and expression making use of the cognitive effect of the typeface. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Web font / Cogniitive effect of typeface / Economic behavior / Luxury |
| Paper # | HCS2017-108 |
| Date of Issue | 2018-03-06 (HCS) |
| Conference Information | |
| Committee | HCS |
|---|---|
| Conference Date | 2018/3/13(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Research Institute of Electrical Communication, Tohoku University |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Yukiko Nakano(Seikei Univ.) |
| Vice Chair | Nobuyuki Watanabe(Kanazawa Inst. of Tech.) / Tomoo Inoue(Univ. of Tsukuba) |
| Secretary | Nobuyuki Watanabe(Ritsumeikan Univ.) / Tomoo Inoue(Osaka Electro-Comm. Univ.) |
| Assistant | Kazuki Takashima(Tohoku Univ.) / Ken Fujiwara(Osaka Univ. of Economic) / Kazunori Terada(Gifu Univ.) / Atsushi Kimura(Nihon Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Human Communication Science |
|---|---|
| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | The effect on the economic behavior given by the typeface change on the Web page using Web font |
| Sub Title (in English) | |
| Keyword(1) | Web font |
| Keyword(2) | Cogniitive effect of typeface |
| Keyword(3) | Economic behavior |
| Keyword(4) | Luxury |
| 1st Author's Name | Noriaki Miyakoshi |
| 1st Author's Affiliation | Shizuoka University(Shizuoka Univ.) |
| 2nd Author's Name | Yugo Takeuchi |
| 2nd Author's Affiliation | Shizuoka University(Shizuoka Univ.) |
| Date | 2018-03-14 |
| Paper # | HCS2017-108 |
| Volume (vol) | vol.117 |
| Number (no) | HCS-509 |
| Page | pp.pp.89-94(HCS), |
| #Pages | 6 |
| Date of Issue | 2018-03-06 (HCS) |