Presentation 2018-03-09
Traffic Shift by Taking Advantage of User Behaviour Difference between MNO and MVNO
Fumitaka Taniguchi, Kyoko Yamori, Cheng Zhang, Bo Gu, Yoshiaki Tanaka,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) Mobile Virtual Network Operator (MVNO) uses the network infrastructure of Mobile Network Operator (MNO). Namely, MVNO shares MNO’s network resource. The previous work has shown that MVNO users are more sensitive to discount and increased transmission rate than MNO users. In this paper, the traffic is shifted to off-peak hours so that the efficiency of the network resource is maximized. As an example, by taking advantage of user behaviour difference between MNO and MVNO, 10% of the traffic is shifted. If the discount of MNO and that of MVNO are 0.1 and 0.23 respectively, the total decrease of the income of operators is the minimum.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Mobile communication / MNO / MVNO / User behaviour / Pricing
Paper # CQ2017-127
Date of Issue 2018-03-01 (CQ)

Conference Information
Committee CQ / MVE / IE / IMQ
Conference Date 2018/3/8(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Okinawa Industry Support Center
Topics (in Japanese) (See Japanese page)
Topics (in English) Five Senses Media, Cooking and Eating Activities Media, Multimedia, Media Experience, Video Encoding, Image Media Quality, Network Quality and Reliability, etc. (Co-sponsor: Technical Committee on Multimedia on Cooking and Eating Activities (CEA))
Chair Takanori Hayashi(Hiroshima Inst. of Tech.) / Yoshinari Kameda(Univ. of Tsukuba) / Takayuki Hamamoto(Tokyo Univ. of Science) / Kenji Sugiyama(Seikei Univ.)
Vice Chair Hideyuki Shimonishi(NEC) / Jun Okamoto(NTT) / Kenji Mase(Nagoya Univ.) / Kazuya Kodama(NII) / Hideaki Kimata(NTT) / Toshiya Nakaguchi(Chiba Univ.) / Mitsuru Maeda(Canon)
Secretary Hideyuki Shimonishi(NTT) / Jun Okamoto(Keio Univ.) / Kenji Mase(Kyoto Univ.) / Kazuya Kodama(NTT) / Hideaki Kimata(Kyushu Univ.) / Toshiya Nakaguchi(Nagoya Univ.) / Mitsuru Maeda(KDDI Research)
Assistant Kenko Ota(Nippon Inst. of Tech.) / Norihiro Fukumoto(KDDI Research Inc.) / Ryo Yamamoto(UEC) / Takatsugu Hirayama(Nagoya Univ.) / Ryosuke Aoki(NTT) / Yasutaka Matsuo(NHK) / Kazuya Hayase(NTT) / Masaru Tsuchida(NTT) / Gosuke Ohashi(Shizuoka Univ.)

Paper Information
Registration To Technical Committee on Communication Quality / Technical Committee on Media Experience and Virtual Environment / Technical Committee on Image Engineering / Technical Committee on Image Media Quality
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Traffic Shift by Taking Advantage of User Behaviour Difference between MNO and MVNO
Sub Title (in English)
Keyword(1) Mobile communication
Keyword(2) MNO
Keyword(3) MVNO
Keyword(4) User behaviour
Keyword(5) Pricing
1st Author's Name Fumitaka Taniguchi
1st Author's Affiliation Waseda University(Waseda Univ.)
2nd Author's Name Kyoko Yamori
2nd Author's Affiliation Asahi University(Asahi Univ.)
3rd Author's Name Cheng Zhang
3rd Author's Affiliation Waseda University(Waseda Univ.)
4th Author's Name Bo Gu
4th Author's Affiliation Kogakuin University(Kogakuin Univ.)
5th Author's Name Yoshiaki Tanaka
5th Author's Affiliation Waseda University(Waseda Univ.)
Date 2018-03-09
Paper # CQ2017-127
Volume (vol) vol.117
Number (no) CQ-486
Page pp.pp.137-140(CQ),
#Pages 4
Date of Issue 2018-03-01 (CQ)