| Presentation | 2017-08-25 The Cyberspace Revolution Shoei Komatsu, |
|---|---|
| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Marketing is about to take approach at first product-centric, through customer-centric, and coming for human-centered, and now also combining online and offline interactions between companies and customers. However, it is argued as if it were an independent entity from the business model. Even though marketing is no longer product-centric, product marketing has not disappeared. Therefore, considering new trends that are rising in the industrial society or consumer society, we will examine how new marketing is affecting the business model. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Marketing / Business Model / Digital Economy / Industrial Society / Comsumer Society |
| Paper # | SWIM2017-15,SC2017-20 |
| Date of Issue | 2017-08-18 (SWIM, SC) |
| Conference Information | |
| Committee | SWIM / SC |
|---|---|
| Conference Date | 2017/8/25(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Yoshihisa Udagawa(Tokyo Polytechnic Univ.) / Incheon Paik(Univ. of Aizu) |
| Vice Chair | Tadashi Ogino(Meisei Univ.) / Osamu Yuki(Canon) / Masahide Nakamura(Kobe Univ.) |
| Secretary | Tadashi Ogino(Bunkyo Univ.) / Osamu Yuki(Fujitsu Labs.) / Masahide Nakamura(NEC) |
| Assistant | Akihiro Hayashi(Onosokki) / Kenji Saotome(Hosei Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Software Interprise Modeling / Technical Committee on Service Computing |
|---|---|
| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | The Cyberspace Revolution |
| Sub Title (in English) | Marketing and Business Model |
| Keyword(1) | Marketing |
| Keyword(2) | Business Model |
| Keyword(3) | Digital Economy |
| Keyword(4) | Industrial Society |
| Keyword(5) | Comsumer Society |
| 1st Author's Name | Shoei Komatsu |
| 1st Author's Affiliation | Advanced Planning and Scheduling Organization for Manufacturing(APSOM) |
| Date | 2017-08-25 |
| Paper # | SWIM2017-15,SC2017-20 |
| Volume (vol) | vol.117 |
| Number (no) | SWIM-183,SC-184 |
| Page | pp.pp.39-44(SWIM), pp.39-44(SC), |
| #Pages | 6 |
| Date of Issue | 2017-08-18 (SWIM, SC) |