| Presentation | 2017-07-15 Consideration on Innovation Dissemination of "Wide Area Brands" Using Multi-Agent Simulation Masahiro Morita, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | The previous study developed and presented a theoretical model of diffusion of innovation in the context of promoting "Wide Area Brands" under the leadership by the Japanese version of Destination Marketing Organizations (DMOs) using network externality of ICT. This study follows up the theoretical study by conducting simulation with artificial society applications. A multi-agent simulator (MAS) "artisoc" is used to simulate the situation where innovation is encouraged by DMOs for "Wide Area Brands." The simulation includes not only "Innovators" but also "Detractors" who distract followers of the innovation. After conducting simulations in several settings, this paper presents some useful ideas for utilizing Japanese DMO in the promotion of "Wide Area Brands." |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Regional brands / DMO / Network externality / Multi-Agent Simulation / Innovation / Dissemination model |
| Paper # | ISEC2017-31,SITE2017-23,ICSS2017-30,EMM2017-34 |
| Date of Issue | 2017-07-07 (ISEC, SITE, ICSS, EMM) |
| Conference Information | |
| Committee | SITE / EMM / ISEC / ICSS / IPSJ-CSEC / IPSJ-SPT |
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| Conference Date | 2017/7/14(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Hitoshi Okada(NII) / Keiichi Iwamura(TUC) / Kazuto Ogawa(NHK) / Yoshiaki Shiraishi(Kobe Univ.) |
| Vice Chair | Tetsuya Morizumi(Kanagawa Univ.) / Masaru Ogawa(Kobe Gakuin Univ.) / Hirohisa Hioki(Kyoto Univ.) / Minoru Kuribayashi(Okayama Univ.) / Atsushi Fujioka(Kanagawa Univ.) / Shiho Moriai(NICT) / Takeshi Ueda(Mitsubishi Electric) / Hiroki Takakura(NII) |
| Secretary | Tetsuya Morizumi(Gifu Shotoku Gakuen Univ.) / Masaru Ogawa(Tokyo Univ. of the Arts) / Hirohisa Hioki(Shizuoka Univ.) / Minoru Kuribayashi(Tokyo Metropolitan Univ.) / Atsushi Fujioka(Tohoku Univ.) / Shiho Moriai(Tokai Univ.) / Takeshi Ueda(Yokohama National Univ.) / Hiroki Takakura(NTT) |
| Assistant | Akiyoshi Kabeya(Chiba Univ.) / Hisanori Kato(KDDI) / Kan Hyonho(NIT, Tokyo) / Harumi Murata(Tyukyo Univ.) / Keita Emura(NICT) / Yuichi Komano(TOSHIBA) / Yuuji Suga(IIJ) / Takahiro Kasama(NICT) / Akira Yamada(KDDI labs.) |
| Paper Information | |
| Registration To | Technical Committee on Social Implications of Technology and Information Ethics / Technical Committee on Enriched MultiMedia / Technical Committee on Information Security / Technical Committee on Information and Communication System Security / Special Interest Group on Computer Security / Special Interest Group on Security Psychology and Trust |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Consideration on Innovation Dissemination of "Wide Area Brands" Using Multi-Agent Simulation |
| Sub Title (in English) | |
| Keyword(1) | Regional brands |
| Keyword(2) | DMO |
| Keyword(3) | Network externality |
| Keyword(4) | Multi-Agent Simulation |
| Keyword(5) | Innovation |
| Keyword(6) | Dissemination model |
| 1st Author's Name | Masahiro Morita |
| 1st Author's Affiliation | Matsuyama University(Matsuyama Univ.) |
| Date | 2017-07-15 |
| Paper # | ISEC2017-31,SITE2017-23,ICSS2017-30,EMM2017-34 |
| Volume (vol) | vol.117 |
| Number (no) | ISEC-125,SITE-126,ICSS-127,EMM-128 |
| Page | pp.pp.219-222(ISEC), pp.219-222(SITE), pp.219-222(ICSS), pp.219-222(EMM), |
| #Pages | 4 |
| Date of Issue | 2017-07-07 (ISEC, SITE, ICSS, EMM) |