| Presentation | 2017-07-15 Theoretical Consideration on Innovation Dissemination of Wide Area Brands Masahiro Morita, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | "Regional revitalization" is considered as one of the most important tasks of Japan. Consequently, "Regional brands" initiated by local governments have been developed as one of the solutions to the task in many regions. Under such circumstances, recently, the Japanese version of DMOs (Destination Marketing/Management Organizations) have also been launched in many regions to promote those brands. These organizations aim to cooperate with each other in a region, as well as to actively spread those regional brands not only to the domestic market in different regions but also to the foreign and inbound markets. It also aims to widen the areas of the regions to be involved so as to broaden the brand strategy, i.e. "Wide Area Brand" strategy. However, in areas where regional collaboration has already been exercised, most of the areas faced difficulties in the collaborations among different regions. For example, they face difficulties in forming consensus among stakeholders beyond the boundaries of administrative districts so as to disseminate innovations. "Wide Area Brands" is not easy to establish though they are needed. In this paper, from the viewpoint of microeconomics, the method to realize the "Wide Area Brands" will be considered. This paper provides a theoretical consideration to increase the flows of visitors, exchange the ideas and dissemination of innovation with the help of network externalities of ICT. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Regional brands / DMO / Network externality / Microeconomics / Innovation / Dissemination model |
| Paper # | ISEC2017-30,SITE2017-22,ICSS2017-29,EMM2017-33 |
| Date of Issue | 2017-07-07 (ISEC, SITE, ICSS, EMM) |
| Conference Information | |
| Committee | SITE / EMM / ISEC / ICSS / IPSJ-CSEC / IPSJ-SPT |
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| Conference Date | 2017/7/14(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Hitoshi Okada(NII) / Keiichi Iwamura(TUC) / Kazuto Ogawa(NHK) / Yoshiaki Shiraishi(Kobe Univ.) |
| Vice Chair | Tetsuya Morizumi(Kanagawa Univ.) / Masaru Ogawa(Kobe Gakuin Univ.) / Hirohisa Hioki(Kyoto Univ.) / Minoru Kuribayashi(Okayama Univ.) / Atsushi Fujioka(Kanagawa Univ.) / Shiho Moriai(NICT) / Takeshi Ueda(Mitsubishi Electric) / Hiroki Takakura(NII) |
| Secretary | Tetsuya Morizumi(Gifu Shotoku Gakuen Univ.) / Masaru Ogawa(Tokyo Univ. of the Arts) / Hirohisa Hioki(Shizuoka Univ.) / Minoru Kuribayashi(Tokyo Metropolitan Univ.) / Atsushi Fujioka(Tohoku Univ.) / Shiho Moriai(Tokai Univ.) / Takeshi Ueda(Yokohama National Univ.) / Hiroki Takakura(NTT) |
| Assistant | Akiyoshi Kabeya(Chiba Univ.) / Hisanori Kato(KDDI) / Kan Hyonho(NIT, Tokyo) / Harumi Murata(Tyukyo Univ.) / Keita Emura(NICT) / Yuichi Komano(TOSHIBA) / Yuuji Suga(IIJ) / Takahiro Kasama(NICT) / Akira Yamada(KDDI labs.) |
| Paper Information | |
| Registration To | Technical Committee on Social Implications of Technology and Information Ethics / Technical Committee on Enriched MultiMedia / Technical Committee on Information Security / Technical Committee on Information and Communication System Security / Special Interest Group on Computer Security / Special Interest Group on Security Psychology and Trust |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Theoretical Consideration on Innovation Dissemination of Wide Area Brands |
| Sub Title (in English) | Microeconomic Aspects |
| Keyword(1) | Regional brands |
| Keyword(2) | DMO |
| Keyword(3) | Network externality |
| Keyword(4) | Microeconomics |
| Keyword(5) | Innovation |
| Keyword(6) | Dissemination model |
| 1st Author's Name | Masahiro Morita |
| 1st Author's Affiliation | Matsuyama University(Matsuyama Univ.) |
| Date | 2017-07-15 |
| Paper # | ISEC2017-30,SITE2017-22,ICSS2017-29,EMM2017-33 |
| Volume (vol) | vol.117 |
| Number (no) | ISEC-125,SITE-126,ICSS-127,EMM-128 |
| Page | pp.pp.215-218(ISEC), pp.215-218(SITE), pp.215-218(ICSS), pp.215-218(EMM), |
| #Pages | 4 |
| Date of Issue | 2017-07-07 (ISEC, SITE, ICSS, EMM) |