| Presentation | 2017-06-20 On Customer Review-based Imitative Dynamics and Effects of Stealth Marketing Sho Hattori, Takafumi Kanazawa, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In this paper, we model consumers' behaviors based on customer review on the Web as a population game. The review-based consumers' behaviors are interpreted as a kind of imitative behaviors and are formulated as an imitative protocol. Their aggregate behavior that is generated by using law of large numbers and is called the mean dynamics is discussed. The stealth marketing is modeled by introducing a population of players who always post positive reviews of a certain product. We also discuss its influences on the consumers' behavior. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | population game / imitative dynamics / stealth marketing |
| Paper # | CAS2017-15,VLD2017-18,SIP2017-39,MSS2017-15 |
| Date of Issue | 2017-06-12 (CAS, VLD, SIP, MSS) |
| Conference Information | |
| Committee | SIP / CAS / MSS / VLD |
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| Conference Date | 2017/6/19(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Niigata University, Ikarashi Campus |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Masahiro Okuda(Univ. of Kitakyushu) / Mitsuru Hiraki(Renesas) / Morikazu Nakamura(Univ. of Ryukyus) / Hiroyuki Ochi(Ritsumeikan Univ.) |
| Vice Chair | Shogo Muramatsu(Niigata Univ.) / Naoyuki Aikawa(TUS) / Hideaki Okazaki(Shonan Inst. of Tech.) / Shigemasa Takai(Osaka Univ.) / Noriyuki Minegishi(Mitsubishi Electric) |
| Secretary | Shogo Muramatsu(Chiba Inst. of Tech.) / Naoyuki Aikawa(Takushoku Univ.) / Hideaki Okazaki(Renesas) / Shigemasa Takai(Shonan Inst. of Tech.) / Noriyuki Minegishi(Toshiba) |
| Assistant | Masayoshi Nakamoto(Hiroshima Univ.ひろ) / Yohei Nakamura(Hitachi) / Hideki Kinjo(Okinawa Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Signal Processing / Technical Committee on Circuits and Systems / Technical Committee on Mathematical Systems Science and its applications / Technical Committee on VLSI Design Technologies |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | On Customer Review-based Imitative Dynamics and Effects of Stealth Marketing |
| Sub Title (in English) | |
| Keyword(1) | population game |
| Keyword(2) | imitative dynamics |
| Keyword(3) | stealth marketing |
| 1st Author's Name | Sho Hattori |
| 1st Author's Affiliation | Osaka University(Osaka Univ.) |
| 2nd Author's Name | Takafumi Kanazawa |
| 2nd Author's Affiliation | Osaka University(Osaka Univ.) |
| Date | 2017-06-20 |
| Paper # | CAS2017-15,VLD2017-18,SIP2017-39,MSS2017-15 |
| Volume (vol) | vol.117 |
| Number (no) | CAS-96,VLD-97,SIP-98,MSS-99 |
| Page | pp.pp.75-80(CAS), pp.75-80(VLD), pp.75-80(SIP), pp.75-80(MSS), |
| #Pages | 6 |
| Date of Issue | 2017-06-12 (CAS, VLD, SIP, MSS) |