Presentation 2017-05-17
Evaluation of Kawaiiness for Spoon Designs using Eye Movements
Tipporn Laohakangvalvit, Michiko Ohkura,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) Kawaii, a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes more important as one kansei value. It plays an important role in the success of many products. Based on this success, we believe that kawaii will be a key factor for future product design. In one of our previous study, we experimentally evaluated kawaii illustrations using eye tracking device. The result clarified relationship between kawaii feelings and eye movement indexes. In our other study, we experimentally evaluated kawaiiness of spoon designs. However, we have not employed the eye tracking in the study yet. Then, in this study, we evaluated the kawaiiness of spoon designs using eye tracking. The participant compared and selected more kawaii spoon designs from the pairs on the display, and eye movements had been recording meanwhile. Finally, we obtained the suggestion for the relationship between kawaii feelings and eye movement indexes for spoon designs.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Kansei value / Kawaii / Spoon designs / Eye movements
Paper # HCS2017-32,HIP2017-32
Date of Issue 2017-05-09 (HCS, HIP)

Conference Information
Committee HCS / HIP / HI-SIGCE
Conference Date 2017/5/16(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Okinawa Industry Support Center
Topics (in Japanese) (See Japanese page)
Topics (in English) Communication Support, Communication, and Human Information Processing
Chair Yukiko Nakano(Seikei Univ.) / Masahiro Ishii(Sapporo City Univ.)
Vice Chair Nobuyuki Watanabe(Kanazawa Inst. of Tech.) / Tomoo Inoue(Univ. of Tsukuba) / Miyuki Kamachi(Kogakuin Univ.) / Shuichi Sakamoto(Tohoku Univ.)
Secretary Nobuyuki Watanabe(Ritsumeikan Univ.) / Tomoo Inoue(Osaka Electro-Comm. Univ.) / Miyuki Kamachi(NEC) / Shuichi Sakamoto(Tokushima Univ.) / (Univ. of Tsukuba)
Assistant Ryo Ishii(NTT) / Kazuki Takashima(Tohoku Univ.) / Ken Fujiwara(Osaka Univ. of Economic) / Rika Mochizuki(NTT) / Mutsumi Suganuma(Waseda Univ.) / Atsushi Wada(NICT)

Paper Information
Registration To Technical Committee on Human Communication Science / Technical Committee on Human Information Processing / Special Interest Group on Communication Enhancement
Language ENG
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Evaluation of Kawaiiness for Spoon Designs using Eye Movements
Sub Title (in English)
Keyword(1) Kansei value
Keyword(2) Kawaii
Keyword(3) Spoon designs
Keyword(4) Eye movements
1st Author's Name Tipporn Laohakangvalvit
1st Author's Affiliation Shibaura Institute of Technology(SIT)
2nd Author's Name Michiko Ohkura
2nd Author's Affiliation Shibaura Institute of Technology(SIT)
Date 2017-05-17
Paper # HCS2017-32,HIP2017-32
Volume (vol) vol.117
Number (no) HCS-29,HIP-30
Page pp.pp.205-208(HCS), pp.205-208(HIP),
#Pages 4
Date of Issue 2017-05-09 (HCS, HIP)