Presentation 2017-03-15
Communication as a Co-creation
Masaki Suwa, Haruyuki Fujii, Hideyuki Nakashima,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) We argue that communication is an act of value co-creation, and that values created by the participants through that communication may differ from each other. Each participant, by being inspired by the others’ behaviors and utterances, his/her own intentions and other environmental factors, proactively finds his/her own meanings and values. This paper presents a case-study of communication of a cook in a pasta restaurant and an often-visiting customer. The customer had opportunities to tell the cook what he thought and felt when he ate pasta recipes in the restaurant and to conduct periodical interviews to the cook about the cook’s thoughts and concepts in creating new recipes. Through this communication, the cook has actually reached to creation of a new recipe, and the customer has proactively obtained new insight and meanings into deliciousness of pasta recipes.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Value Co-creation / Communication / Service / Cooking / Proactivity / Constructive Science
Paper # HCS2016-92
Date of Issue 2017-03-08 (HCS)

Conference Information
Committee HCS
Conference Date 2017/3/15(2days)
Place (in Japanese) (See Japanese page)
Place (in English)
Topics (in Japanese) (See Japanese page)
Topics (in English)
Chair Yukiko Nakano(Seikei Univ.)
Vice Chair Nobuyuki Watanabe(Kanazawa Inst. of Tech.) / Tomoo Inoue(Univ. of Tsukuba)
Secretary Nobuyuki Watanabe(Ritsumeikan Univ.) / Tomoo Inoue(Osaka Electro-Comm. Univ.)
Assistant Ryo Ishii(NTT) / Kazuki Takashima(Tohoku Univ.) / Ken Fujiwara(Osaka Univ. of Economic)

Paper Information
Registration To Technical Committee on Human Communication Science
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Communication as a Co-creation
Sub Title (in English) A Case Study of Creation of a New Recipe
Keyword(1) Value Co-creation
Keyword(2) Communication
Keyword(3) Service
Keyword(4) Cooking
Keyword(5) Proactivity
Keyword(6) Constructive Science
1st Author's Name Masaki Suwa
1st Author's Affiliation Keio University(Keio Univ.)
2nd Author's Name Haruyuki Fujii
2nd Author's Affiliation Tokyo Institute of Technology(Tokyo Inst. Tech.)
3rd Author's Name Hideyuki Nakashima
3rd Author's Affiliation The University of Tokyo(Tokyo Univ.)
Date 2017-03-15
Paper # HCS2016-92
Volume (vol) vol.116
Number (no) HCS-524
Page pp.pp.11-16(HCS),
#Pages 6
Date of Issue 2017-03-08 (HCS)