| Presentation | 2017-03-10 Effects of presentation with 3D rotation on evaluation of objects and evoked brain activity Kambara Haruka, Igata Motohiko, Katsura Shintaro, Shigemasu Hiroaki, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | As a technique for presentation of commodities on a display, rotating goods to show three-dimensional structure as an animation is often used. The three-dimensional presentation itself has an entertainment factor and previous studies reported that the 3D presentation of goods with rotation influenced consumers to purchase them. In this study, to investigate the effects of the 3D rotation on evaluation of objects, we measured brain activities using fMRI during the task of evaluation as well as analyzing the difference of the score of the evaluation compared to the scores of other types of presentation. As a result, the score with 3D rotation was highest in the presentation conditions and the caudate nucleus which is related to reward showed significantly greater activation with 3D rotation. These results suggest that the positive effects of 3D presentation which is found by the analysis of the subjective evaluation score were also shown from brain activity. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | three-dimensional depth structure perception / structure from motion / fMRI / reward-system / caudate nucleus |
| Paper # | HIP2016-88 |
| Date of Issue | 2017-03-02 (HIP) |
| Conference Information | |
| Committee | HIP |
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| Conference Date | 2017/3/9(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | CiNet |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Perception, action, VR psychology, brain function measurement, BMI/BCI, etc. |
| Chair | Masahiro Ishii(Sapporo City Univ.) |
| Vice Chair | Miyuki Kamachi(Kogakuin Univ.) / Shuichi Sakamoto(Tohoku Univ.) |
| Secretary | Miyuki Kamachi(Tokushima Univ.) / Shuichi Sakamoto(Univ. of Tsukuba) |
| Assistant | Rika Mochizuki(NTT) / Mutsumi Suganuma(Waseda Univ.) / Atsushi Wada(NICT) |
| Paper Information | |
| Registration To | Technical Committee on Human Information Processing |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Effects of presentation with 3D rotation on evaluation of objects and evoked brain activity |
| Sub Title (in English) | |
| Keyword(1) | three-dimensional depth structure perception |
| Keyword(2) | structure from motion |
| Keyword(3) | fMRI |
| Keyword(4) | reward-system |
| Keyword(5) | caudate nucleus |
| 1st Author's Name | Kambara Haruka |
| 1st Author's Affiliation | Kochi University of technology(KUT) |
| 2nd Author's Name | Igata Motohiko |
| 2nd Author's Affiliation | Kochi University of technology(KUT) |
| 3rd Author's Name | Katsura Shintaro |
| 3rd Author's Affiliation | Kochi University of technology(KUT) |
| 4th Author's Name | Shigemasu Hiroaki |
| 4th Author's Affiliation | Kochi University of technology(KUT) |
| Date | 2017-03-10 |
| Paper # | HIP2016-88 |
| Volume (vol) | vol.116 |
| Number (no) | HIP-513 |
| Page | pp.pp.79-83(HIP), |
| #Pages | 5 |
| Date of Issue | 2017-03-02 (HIP) |