| Presentation | 2017-02-09 [Invited Talk] Dawn of human values marketing Yasuo Tanida, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Communication based on human understanding in marketing is very important. We have repeated verification of value marketing based on the framework "Societas". I will introduce some of the efforts along with a short history of our R & D. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | human values marketing / Societas / mind model / personality |
| Paper # | NLC2016-45 |
| Date of Issue | 2017-02-02 (NLC) |
| Conference Information | |
| Committee | NLC / IPSJ-IFAT |
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| Conference Date | 2017/2/9(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Hiroshi Kanayama(IBM) |
| Vice Chair | Makoto Ichise(NTT DoCoMo) / Takeshi Sakaki(Univ. of Tokyo/Hottolink) |
| Secretary | Makoto Ichise(Ryukoku Univ.) / Takeshi Sakaki(Kyushu Inst. of Tech.) |
| Assistant | Ryuichiro Higashinaka(NTT) / Mitsuo Yoshida(Toyohashi Univ. of Tech.) |
| Paper Information | |
| Registration To | Technical Committee on Natural Language Understanding and Models of Communication / Special Interest Group on Information Fundamentals and Access Technologies |
|---|---|
| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | [Invited Talk] Dawn of human values marketing |
| Sub Title (in English) | History of 5 years from (Synergy Marketing, Inc.) Research and Development start-up |
| Keyword(1) | human values marketing |
| Keyword(2) | Societas |
| Keyword(3) | mind model |
| Keyword(4) | personality |
| 1st Author's Name | Yasuo Tanida |
| 1st Author's Affiliation | Synergy Marketing, Inc.(Synergy Marketing) |
| Date | 2017-02-09 |
| Paper # | NLC2016-45 |
| Volume (vol) | vol.116 |
| Number (no) | NLC-451 |
| Page | pp.pp.31-33(NLC), |
| #Pages | 3 |
| Date of Issue | 2017-02-02 (NLC) |