Presentation 2017-02-09
[Invited Talk] Dawn of human values marketing
Yasuo Tanida,
PDF Download Page PDF download Page Link
Abstract(in Japanese) (See Japanese page)
Abstract(in English) Communication based on human understanding in marketing is very important. We have repeated verification of value marketing based on the framework "Societas". I will introduce some of the efforts along with a short history of our R & D.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) human values marketing / Societas / mind model / personality
Paper # NLC2016-45
Date of Issue 2017-02-02 (NLC)

Conference Information
Committee NLC / IPSJ-IFAT
Conference Date 2017/2/9(2days)
Place (in Japanese) (See Japanese page)
Place (in English)
Topics (in Japanese) (See Japanese page)
Topics (in English)
Chair Hiroshi Kanayama(IBM)
Vice Chair Makoto Ichise(NTT DoCoMo) / Takeshi Sakaki(Univ. of Tokyo/Hottolink)
Secretary Makoto Ichise(Ryukoku Univ.) / Takeshi Sakaki(Kyushu Inst. of Tech.)
Assistant Ryuichiro Higashinaka(NTT) / Mitsuo Yoshida(Toyohashi Univ. of Tech.)

Paper Information
Registration To Technical Committee on Natural Language Understanding and Models of Communication / Special Interest Group on Information Fundamentals and Access Technologies
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) [Invited Talk] Dawn of human values marketing
Sub Title (in English) History of 5 years from (Synergy Marketing, Inc.) Research and Development start-up
Keyword(1) human values marketing
Keyword(2) Societas
Keyword(3) mind model
Keyword(4) personality
1st Author's Name Yasuo Tanida
1st Author's Affiliation Synergy Marketing, Inc.(Synergy Marketing)
Date 2017-02-09
Paper # NLC2016-45
Volume (vol) vol.116
Number (no) NLC-451
Page pp.pp.31-33(NLC),
#Pages 3
Date of Issue 2017-02-02 (NLC)