Presentation 2016-12-21
Position of Items Modulates Eye Movement and Choice
Takuya Onuma, Yuri Ikeda, Tomoko Hasegawa, Nobuyuki Sakai,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) The present study examined whether position of items modulate eye movement and choice. Nine kinds of food products were simultaneously presented in a monitor. Participants were asked to view the items freely, and to choose an item which is most appropriate to the task instruction: 1) “which one do you think most palatable?” 2) “which one do you want to eat?” 3) “which one is brightest?” 4) “which one do you want to give others for a present?” and 5) “which one is simplest?” Participants’ eye movement was recorded by an eye tracker. The result showed that an item located at the center of the choice set was looked longer, and was chosen more than items located on the other positions.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Choice / Gaze Bias / Eye Tracker
Paper # HIP2016-68
Date of Issue 2016-12-13 (HIP)

Conference Information
Committee HIP / ITE-HI / ITE-CE
Conference Date 2016/12/20(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Reserach Institute of Electrical Communication, Tohoku University
Topics (in Japanese) (See Japanese page)
Topics (in English)
Chair Masahiro Ishii(Sapporo City Univ.) / 佐藤 雅之(北九州市大) / 南 浩次(三菱電機)
Vice Chair Miyuki Kamachi(Kogakuin Univ.) / Shuichi Sakamoto(Tohoku Univ.)
Secretary Miyuki Kamachi(Tokushima Univ.) / Shuichi Sakamoto(Univ. of Tsukuba) / (Nagoya Univ.) / (NTT)
Assistant Rika Mochizuki(NTT) / Mutsumi Suganuma(Waseda Univ.) / Atsushi Wada(NICT)

Paper Information
Registration To Technical Committee on Human Information Processing / Technical Group on Human Information / Technical Group on Consumer Electronics
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Position of Items Modulates Eye Movement and Choice
Sub Title (in English)
Keyword(1) Choice
Keyword(2) Gaze Bias
Keyword(3) Eye Tracker
1st Author's Name Takuya Onuma
1st Author's Affiliation Tohoku University(Tohoku Univ.)
2nd Author's Name Yuri Ikeda
2nd Author's Affiliation Taisho University(Taisho Univ.)
3rd Author's Name Tomoko Hasegawa
3rd Author's Affiliation Taisho University(Taisho Univ.)
4th Author's Name Nobuyuki Sakai
4th Author's Affiliation Tohoku University(Tohoku Univ.)
Date 2016-12-21
Paper # HIP2016-68
Volume (vol) vol.116
Number (no) HIP-377
Page pp.pp.33-36(HIP),
#Pages 4
Date of Issue 2016-12-13 (HIP)