| Presentation | 2016-11-08 Effect of Country-of-origin Image on the Perception of Foreign Online Stores Vanessa Bracamonte, Hitoshi Okada, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Consumer perception and evaluation of foreign goods can be affected by the perception of the different characteristics of the foreign country where they originate. This effect has been widely investigated for products and services, but not for cross-border electronic commerce. We propose that the cognitive and affective dimensions of country-of-origin image have an effect on the perception of a foreign online store, in particular on trust, visual appeal and intention of use. To validate this, we conducted an experimental study among Japanese participants using two online stores, from Thailand and Singapore. The results provided evidence of the positive effect of country-of-origin image on the foreign online store, but this effect was not equal between the two countries. In addition, the perception of each country from the point of view of the Japanese participants was structured differently. We discuss the implications of these results for the promotion of cross-border electronic commerce. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Cross-border electronic commerceConsumer behaviorTrustCountry-of-origin image |
| Paper # | ISEC2016-65,SITE2016-55,LOIS2016-43 |
| Date of Issue | 2016-10-31 (ISEC, SITE, LOIS) |
| Conference Information | |
| Committee | ISEC / LOIS / SITE |
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| Conference Date | 2016/11/7(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Community Hall & AOSSA Mall, Fukui |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Masahiro Mambo(Kanazawa Univ.) / Hiroyuki Nishi(Sojo Univ.) / Hitoshi Okada(NII) |
| Vice Chair | Kazuto Ogawa(NHK) / Atsushi Fujioka(Kanagawa Univ.) / Tomohiro Yamada(NTT) / Tetsuya Morizumi(Kanagawa Univ.) / Masaru Ogawa(Kobe Gakuin Univ.) |
| Secretary | Kazuto Ogawa(Toshiba) / Atsushi Fujioka(Tohoku Univ.) / Tomohiro Yamada(NTT) / Tetsuya Morizumi(Nagasaki Univ.) / Masaru Ogawa(Kyushu Univ.) |
| Assistant | Toshihiro Ohigashi(Tokai Univ.) / Yuuji Suga(IIJ) / Atsuo Inomata(Tokyo Denki Univ.) / Yukihiro Nakamura(NTT) / Kanako Kawaguchi(Tokyo Univ. of the Arts) |
| Paper Information | |
| Registration To | Technical Committee on Information Security / Technical Committee on Life Intelligence and Office Information Systems / Technical Committee on Social Implications of Technology and Information Ethics |
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| Language | ENG |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Effect of Country-of-origin Image on the Perception of Foreign Online Stores |
| Sub Title (in English) | |
| Keyword(1) | Cross-border electronic commerceConsumer behaviorTrustCountry-of-origin image |
| 1st Author's Name | Vanessa Bracamonte |
| 1st Author's Affiliation | National Institute of Informatics(NII) |
| 2nd Author's Name | Hitoshi Okada |
| 2nd Author's Affiliation | National Institute of Informatics(NII) |
| Date | 2016-11-08 |
| Paper # | ISEC2016-65,SITE2016-55,LOIS2016-43 |
| Volume (vol) | vol.116 |
| Number (no) | ISEC-289,SITE-290,LOIS-291 |
| Page | pp.pp.81-84(ISEC), pp.81-84(SITE), pp.81-84(LOIS), |
| #Pages | 4 |
| Date of Issue | 2016-10-31 (ISEC, SITE, LOIS) |