| Presentation | 2016-01-22 Effect of Audio-Visual "Shikake" on Store Visiting Behavior Ryo Hiromoto, Yasutaka Ogawa, Shoko Yamane, Naohiro Matsumura, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Previous studies on the effect of POP (Point-of-Purchase) advertisement mainly focused on customers' "purchase" behavior. In this paper, we investigate the effect of POP on customers' "store visiting" behavior. We conducted an experiment with two types of POPs: 1) a POP with a movement and a sound, and 2) a static and silent POP. We observed the behaviors of passers-by, and revealed that a group with a girl, tended to increase the possibility of store visiting behavior. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | PoP advertising / Store Visting Behavior / Consumer Buying Decision Process / Audio-Visual stimulation / Promotion |
| Paper # | HCS2015-70 |
| Date of Issue | 2016-01-15 (HCS) |
| Conference Information | |
| Committee | HCS |
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| Conference Date | 2016/1/22(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Yamato Kaigishitsu |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Psychology and Life-stage of Communication, etc. |
| Chair | Kinya Fujita(Tokyo Univ. of Agric. and Tech.) |
| Vice Chair | Masafumi Matsuda(NTT) / Kyoko Ito(Osaka Univ.) |
| Secretary | Masafumi Matsuda(Kanazawa Inst. of Tech.) / Kyoko Ito(Univ. of Tsukuba) |
| Assistant | Masashi Komori(Osaka Electro-Comm. Univ.) / Takahiro Tanaka(Nagoya Univ.) / Haruka Yoshida(NEC) |
| Paper Information | |
| Registration To | Technical Committee on Human Communication Science |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Effect of Audio-Visual "Shikake" on Store Visiting Behavior |
| Sub Title (in English) | |
| Keyword(1) | PoP advertising |
| Keyword(2) | Store Visting Behavior |
| Keyword(3) | Consumer Buying Decision Process |
| Keyword(4) | Audio-Visual stimulation |
| Keyword(5) | Promotion |
| 1st Author's Name | Ryo Hiromoto |
| 1st Author's Affiliation | Osaka University(Osaka Univ.) |
| 2nd Author's Name | Yasutaka Ogawa |
| 2nd Author's Affiliation | Osaka University(Osaka Univ.) |
| 3rd Author's Name | Shoko Yamane |
| 3rd Author's Affiliation | Kinki University(Kinki Univ.) |
| 4th Author's Name | Naohiro Matsumura |
| 4th Author's Affiliation | Osaka University(Osaka Univ.) |
| Date | 2016-01-22 |
| Paper # | HCS2015-70 |
| Volume (vol) | vol.115 |
| Number (no) | HCS-418 |
| Page | pp.pp.67-72(HCS), |
| #Pages | 6 |
| Date of Issue | 2016-01-15 (HCS) |