| Presentation | 2016-01-23 Relationship between consumer comprehension of food factor information and cognitive traits Sana Inoue, Hidehito Honda, Kazuma Mori, Mari Maeda-Yamamoto, Takeo Shiina, Yukio Magariyama, Yuji Wada, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In this research, we conducted web based survey about consumers’ understanding and impression on new functional component using fictional news report. Since new food labeling system of functional food started from April, 2015, it is expected the increase of food choice for ordinal consumers. However, it might be difficult for consumers to understand correctly and to find foods suit their needs from flood of information. We introduced three cognitive indexes, Cognitive Reflection Test, Numeracy, and Graph literacy to investigate the influence of cognitive traits on the reading comprehension and interpretation. As a result, we found that Graph literacy was correlated with accuracy of information understanding and other two indexes were correlated with psychological factor of interpretation. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Cognitive Reflection Test / Numeracy / Graph literacy / New functional component |
| Paper # | HCS2015-74 |
| Date of Issue | 2016-01-15 (HCS) |
| Conference Information | |
| Committee | HCS |
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| Conference Date | 2016/1/22(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Yamato Kaigishitsu |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Psychology and Life-stage of Communication, etc. |
| Chair | Kinya Fujita(Tokyo Univ. of Agric. and Tech.) |
| Vice Chair | Masafumi Matsuda(NTT) / Kyoko Ito(Osaka Univ.) |
| Secretary | Masafumi Matsuda(Kanazawa Inst. of Tech.) / Kyoko Ito(Univ. of Tsukuba) |
| Assistant | Masashi Komori(Osaka Electro-Comm. Univ.) / Takahiro Tanaka(Nagoya Univ.) / Haruka Yoshida(NEC) |
| Paper Information | |
| Registration To | Technical Committee on Human Communication Science |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Relationship between consumer comprehension of food factor information and cognitive traits |
| Sub Title (in English) | |
| Keyword(1) | Cognitive Reflection Test |
| Keyword(2) | Numeracy |
| Keyword(3) | Graph literacy |
| Keyword(4) | New functional component |
| 1st Author's Name | Sana Inoue |
| 1st Author's Affiliation | National Agriculture and Food Research Organization(NARO) |
| 2nd Author's Name | Hidehito Honda |
| 2nd Author's Affiliation | University of Tokyo(Univ. of Tokyo) |
| 3rd Author's Name | Kazuma Mori |
| 3rd Author's Affiliation | Osaka University(Osaka Univ.) |
| 4th Author's Name | Mari Maeda-Yamamoto |
| 4th Author's Affiliation | National Agriculture and Food Research Organization(NARO) |
| 5th Author's Name | Takeo Shiina |
| 5th Author's Affiliation | Chiba University(Chiba Univ.) |
| 6th Author's Name | Yukio Magariyama |
| 6th Author's Affiliation | National Agriculture and Food Research Organization(NARO) |
| 7th Author's Name | Yuji Wada |
| 7th Author's Affiliation | National Agriculture and Food Research Organization(NARO) |
| Date | 2016-01-23 |
| Paper # | HCS2015-74 |
| Volume (vol) | vol.115 |
| Number (no) | HCS-418 |
| Page | pp.pp.91-96(HCS), |
| #Pages | 6 |
| Date of Issue | 2016-01-15 (HCS) |