| Presentation | 2016-01-29 Effects of anti-harmonization between word's semantic and typography Kozue Miyashiro, Shin-ichiro Kosugi, Etsuko T. Harada, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | A cognitive psychological experiment with eye movement analysis was executed for investigating effects of harmonized/anti-harmonized typographies with words’ semantics on visual word processing. At a trial in the experiment, a word was presented auditory and then two words were presented visually on right and left on the display, while participants were required to identify the word which they heard (i.e. target) as fast as possible. The words were presented with either of two Japanese typographies which are popular but characteristic; Pop- and Koin-fonts. Because those typographies have strong connotative meanings of cheerful (Pop-font) or eerie (Koin-font), words were experimentally manipulated to be as harmonized, anti-harmonized, or neutral, based on words’ semantic to typographical connotations. Participants’ eye movements were analyzed and showed that participants gazed the distractor longer than the target only when the distractor was anti-harmonized and the target was neutral. The results were interpreted that the anti-harmonized typography impaired perceptual fluency then prolonged participants’ decision that the word is NOT the target. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Anti-harmonization effects / visual language / typography / he processing of Kansei information |
| Paper # | TL2015-58 |
| Date of Issue | 2016-01-22 (TL) |
| Conference Information | |
| Committee | TL |
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| Conference Date | 2016/1/29(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Meiji University (Academy Common) |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Art Thinking / Design Thinking, Thought and Language, etc. |
| Chair | Tadahisa Kondo(Kogakuin Univ.) |
| Vice Chair | Chiaki Kubomura(Yamano College of Aesthetics) / Masami Suzuki(KDDI R&D Labs.) |
| Secretary | Chiaki Kubomura(Univ. of Tsukuba) / Masami Suzuki(Kyorin Univ.) |
| Assistant | Eiji Tomida(Ehime Univ.) / Yasushi Tsubota(Kyoto Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Thought and Language |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Effects of anti-harmonization between word's semantic and typography |
| Sub Title (in English) | An investigation using the visual world paradigm |
| Keyword(1) | Anti-harmonization effects |
| Keyword(2) | visual language |
| Keyword(3) | typography |
| Keyword(4) | he processing of Kansei information |
| 1st Author's Name | Kozue Miyashiro |
| 1st Author's Affiliation | University of Tsukuba(Univ. of Tsukuba) |
| 2nd Author's Name | Shin-ichiro Kosugi |
| 2nd Author's Affiliation | University of Tsukuba(Univ. of Tsukuba) |
| 3rd Author's Name | Etsuko T. Harada |
| 3rd Author's Affiliation | University of Tsukuba(Univ. of Tsukuba) |
| Date | 2016-01-29 |
| Paper # | TL2015-58 |
| Volume (vol) | vol.115 |
| Number (no) | TL-441 |
| Page | pp.pp.19-24(TL), |
| #Pages | 6 |
| Date of Issue | 2016-01-22 (TL) |