| Presentation | 2015-05-19 Relationship between the emotion and/or pupil fluctuation caused by the contents of Web and the impression of advertisement Yusuke Matsuda, Hirohiko Kaneko, Masato Taira, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Recently, web advertisement is developing rapidly and many ways of presenting them has been proposed. One of the effective way of web advertisement would be to present the advertisement according to the emotional state of the observer. We investigated the relationship between the emotional state and the impression and memory of the advertisement presented in the simulated news site on the web. We estimated the emotional state of observers with the subjective responses and pupillary responses. We also estimated the memory and impression of the advertisement based on the questionnaires presented later. Results suggest that there is a correlation between emotional state or pupillary response and memory and impression of advertisement although there is a large individual difference. Further studies are needed. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Web advertisement / News article / Emotion / Pupillary response |
| Paper # | HCS2015-4,HIP2015-4 |
| Date of Issue | 2015-05-12 (HCS, HIP) |
| Conference Information | |
| Committee | HCS / HIP / HI-SIGCE |
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| Conference Date | 2015/5/19(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Okinawa Industry Support Center |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Communication Enhancing, Human Communications, and Human Information Processing |
| Chair | Kinya Fujita(Tokyo Univ. of Agric. and Tech.) / Hideyuki Ando(Osaka Univ.) |
| Vice Chair | Kyoko Ito(Osaka Univ.) / Masafumi Matsuda(NTT) / Masahiro Ishii(Sapporo City Univ.) / Miyuki Kamachi(Kogakuin Univ.) |
| Secretary | Kyoko Ito(Univ. of Tsukuba) / Masafumi Matsuda(Kanazawa Inst. of Tech.) / Masahiro Ishii(NICT) / Miyuki Kamachi(KDDI R&D Labs.) / (Nagoya Univ.) |
| Assistant | Yuugo Hayashi(Ritsumeikan Univ.) / Masashi Komori(Osaka Electro-Comm. Univ.) / Takahiro Tanaka(Nagoya Univ.) / Haruka Yoshida(NEC) / Sinobu Kuroki(NTT) / Mutsumi Suganuma(Waseda Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Human Communication Science / Technical Committee on Human Information Processing / Special Interest Group on Communication Enhancement |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Relationship between the emotion and/or pupil fluctuation caused by the contents of Web and the impression of advertisement |
| Sub Title (in English) | |
| Keyword(1) | Web advertisement |
| Keyword(2) | News article |
| Keyword(3) | Emotion |
| Keyword(4) | Pupillary response |
| 1st Author's Name | Yusuke Matsuda |
| 1st Author's Affiliation | Tokyo Institute of Technology(Tokyo Tech) |
| 2nd Author's Name | Hirohiko Kaneko |
| 2nd Author's Affiliation | Tokyo Institute of Technology(Tokyo Tech) |
| 3rd Author's Name | Masato Taira |
| 3rd Author's Affiliation | Ruby Marketing, Inc.(Ruby Marketing) |
| Date | 2015-05-19 |
| Paper # | HCS2015-4,HIP2015-4 |
| Volume (vol) | vol.115 |
| Number (no) | HCS-35,HIP-36 |
| Page | pp.pp.19-23(HCS), pp.19-23(HIP), |
| #Pages | 5 |
| Date of Issue | 2015-05-12 (HCS, HIP) |