Presentation 2023-11-12
A Model of attention varying of senders on social media
Naoki Hirakura,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) The environment in which attention has economic value is called the attention economy, and it has been expanding with the spread of social media. Under the influence of the attention economy, users who actively post ethically problematic content in pursuit of their own profit have emerged, and this has become a social problem. Many contents that are intended to attract attention, for example, fake news, are distributed with the fear of negative effects on society, and this is an issue that requires urgent countermeasures. In this paper, we propose a model of attention fluctuation to understand how information senders attract attention. The model is based on the Lotka-Volterra competition equation, which describes how information providers in a competitive relationship compete for users' attention. We also show that the Hopf bifurcation occurs at a fixed point, which is a coexistence solution, and confirm the parameter properties of the model through numerical experiments.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) attention economy / Lotka-Volterra competition equation
Paper # CCS2023-35
Date of Issue 2023-11-04 (CCS)

Conference Information
Committee CCS
Conference Date 2023/11/11(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Toyama Prefectural University
Topics (in Japanese) (See Japanese page)
Topics (in English) CCS, etc.
Chair Masaki Aida(TMU)
Vice Chair Hidehiro Nakano(Tokyo City Univ.) / Atsushi Uchida(Saitama Univ.)
Secretary Hidehiro Nakano(Shibaura Inst. of Tech.) / Atsushi Uchida(Shonan Inst. of Tech.)
Assistant Hiroyuki Yasuda(Univ. of Tokyo) / Miki Kobayashi(Rissho Univ.) / Kazutaka Kanno(Saitama Univ.) / Naoya Fujiwara(Tohoku Univ.)

Paper Information
Registration To Technical Committee on Complex Communication Sciences
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) A Model of attention varying of senders on social media
Sub Title (in English)
Keyword(1) attention economy
Keyword(2) Lotka-Volterra competition equation
1st Author's Name Naoki Hirakura
1st Author's Affiliation Toyama Prefectural University(Toyama Prefectural Univ.)
Date 2023-11-12
Paper # CCS2023-35
Volume (vol) vol.123
Number (no) CCS-253
Page pp.pp.58-61(CCS),
#Pages 4
Date of Issue 2023-11-04 (CCS)