| Presentation | 2023-09-07 An Investigation of Suggested Keywords Generation Method for Search Behavior Analysis Using Large-Scale Language Model Yumeto Inaoka, Mitsuo Yoshida, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In content marketing, it is vital to produce beneficial content that fits with customer needs by utilizing the knowledge available in search engines. This paper focuses on suggested keywords and investigate a method for generating these keywords using a large-scale language model. The model was fine-tuned and evaluated using suggested keywords obtained from search engines. Automatic evaluation results showed that the generated suggested keywords had low similarity with the test data. In the manual evaluation, it was confirmed that approximately 70% of the outputs have equal or higher utility for search behavior analysis compared to search engines. It demonstrates the effectiveness of the approach. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Large-Scale Language Model / Keyword Suggestion / Autocomplete / Search Behavior Analysis |
| Paper # | NLC2023-9 |
| Date of Issue | 2023-08-30 (NLC) |
| Conference Information | |
| Committee | NLC |
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| Conference Date | 2023/9/6(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Osaka Metropolitan University. Nakamozu Campus. |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | The 20th Text Analytics Symposium |
| Chair | Mitsuo Yoshida(Univ. of Tsukuba) |
| Vice Chair | Hiroki Sakaji(Univ. of Tokyo) / Takeshi Kobayakawa(NHK) |
| Secretary | Hiroki Sakaji(rinna) / Takeshi Kobayakawa(Hiroshima Univ. of Economics) |
| Assistant | Kanjin Takahashi(Sansan) / Yasuhiro Ogawa(Nagoya Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Natural Language Understanding and Models of Communication |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | An Investigation of Suggested Keywords Generation Method for Search Behavior Analysis Using Large-Scale Language Model |
| Sub Title (in English) | |
| Keyword(1) | Large-Scale Language Model |
| Keyword(2) | Keyword Suggestion |
| Keyword(3) | Autocomplete |
| Keyword(4) | Search Behavior Analysis |
| 1st Author's Name | Yumeto Inaoka |
| 1st Author's Affiliation | Faber Company Inc.(Faber Company) |
| 2nd Author's Name | Mitsuo Yoshida |
| 2nd Author's Affiliation | University of Tsukuba(Univ. Tsukuba) |
| Date | 2023-09-07 |
| Paper # | NLC2023-9 |
| Volume (vol) | vol.123 |
| Number (no) | NLC-176 |
| Page | pp.pp.47-50(NLC), |
| #Pages | 4 |
| Date of Issue | 2023-08-30 (NLC) |