| Presentation | 2023-05-15 A study of typeface that facilitate memory retention in digital-signage Taketo Saitou, Kazuya Ionue, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | The wide use of digital signage (advertising media using electronic devices) has made it possible for us to have access to more and more information. On the other hand, because of the increase in the amount of information, it has become difficult to selectively process and memorize important information. In order to solve the problem of memory in digital signage, we investigated a font that uses the disfluency effect (the phenomenon that information represented in a font that is difficult to read is more easily memorized.) to promote memory retention when paired with fonts for digital signage. We examined whether the memory of information represented by a font that is different morphologically from fonts for digital signage and difficult to read could be improved. As the result, there was no difference in memory performance by the readability or type of the font. The results suggest that the disfluency effect may be very limited and difficult to apply to real situations. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | digital signage / typeface / disfluency effect / readability |
| Paper # | HCS2023-1,HIP2023-1 |
| Date of Issue | 2023-05-08 (HCS, HIP) |
| Conference Information | |
| Committee | HIP / HCS / HI-SIGCE |
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| Conference Date | 2023/5/15(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Okinawa Industry Support Center |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Communication Enhancing, Human Communications, and Human Information Processing |
| Chair | Yuji Wada(Ritsumeikan Univ.) / Tomoko Kanda(Osaka Inst. of Tech.) |
| Vice Chair | Hiroyuki Umemoto(AIST) / Sachiko Kiyokawa(Univ. Tokyo) / Yugo Hayashi(Ritsumeikan Univ.) / Masashi Komori(Osaka Electro-Comm. Univ.) |
| Secretary | Hiroyuki Umemoto(Kyushu Univ.) / Sachiko Kiyokawa(NICT) / Yugo Hayashi(Nihon Univ.) / Masashi Komori(Kanagawa Univ.) / (Tokiwa Univ.) |
| Assistant | Ippei Negishi(Kanazawa Inst. of Tech.) / Daisuke Tanaka(Tottori Univ.) / HUANG HUNGHSUAN(Univ. of Fukuchiyama) / Jun Ichikawa(Shizuoka Univ.) / Kazuki Takashima(Tohoku Univ.) / Hiroto Saito(Tokyo Denki Univ.) / Ryo Ishii(NTT) / Yoshimasa Ohmoto(Shizuoka Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Human Information Processing / Technical Committee on Human Communication Science / Special Interest Group on Communication Enhancement |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | A study of typeface that facilitate memory retention in digital-signage |
| Sub Title (in English) | A study of the applicability of disfluency effects to real situations |
| Keyword(1) | digital signage |
| Keyword(2) | typeface |
| Keyword(3) | disfluency effect |
| Keyword(4) | readability |
| 1st Author's Name | Taketo Saitou |
| 1st Author's Affiliation | Tokyo Metropolitan University(Tokyo Metoropolitan Univ.) |
| 2nd Author's Name | Kazuya Ionue |
| 2nd Author's Affiliation | Tokyo Metropolitan University(Tokyo Metoropolitan Univ.) |
| Date | 2023-05-15 |
| Paper # | HCS2023-1,HIP2023-1 |
| Volume (vol) | vol.123 |
| Number (no) | HCS-24,HIP-25 |
| Page | pp.pp.1-5(HCS), pp.1-5(HIP), |
| #Pages | 5 |
| Date of Issue | 2023-05-08 (HCS, HIP) |