| Presentation | 2023-05-15 Quantitative Study on Lifestyle Influences from Instagrammers in the Fashion Sector Maki Ishii, Arisa Miyauchi, Yurina Miyauchi, Yoshinori Hijikata, |
|---|---|
| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Among social networking services, Instagram is one of the most popular among young people because of its photo-centered posts. Influencers on Instagram are also called Instagrammers, and are often used for corporate marketing. In this study, we focus on young female users who are considered to be fashion-conscious, and clarify the influence of influencers on their lifestyles in the fashion field through a social survey. Specifically, we investigate and analyze the relationship between the motives for using social networking services (SNS), which is emphasized in the field of behavioral psychological analysis of SNS, involvement in the product domain, which has attracted attention in the field of consumer behavior research, personality, which is a basic psychological characteristic of people in the field of social psychology in general, and the degree of lifestyle influence received from influencers. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Influencer marketing / Lifestyle / Usage motives / Involvement / Personality |
| Paper # | HCS2023-14,HIP2023-14 |
| Date of Issue | 2023-05-08 (HCS, HIP) |
| Conference Information | |
| Committee | HIP / HCS / HI-SIGCE |
|---|---|
| Conference Date | 2023/5/15(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Okinawa Industry Support Center |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Communication Enhancing, Human Communications, and Human Information Processing |
| Chair | Yuji Wada(Ritsumeikan Univ.) / Tomoko Kanda(Osaka Inst. of Tech.) |
| Vice Chair | Hiroyuki Umemoto(AIST) / Sachiko Kiyokawa(Univ. Tokyo) / Yugo Hayashi(Ritsumeikan Univ.) / Masashi Komori(Osaka Electro-Comm. Univ.) |
| Secretary | Hiroyuki Umemoto(Kyushu Univ.) / Sachiko Kiyokawa(NICT) / Yugo Hayashi(Nihon Univ.) / Masashi Komori(Kanagawa Univ.) / (Tokiwa Univ.) |
| Assistant | Ippei Negishi(Kanazawa Inst. of Tech.) / Daisuke Tanaka(Tottori Univ.) / HUANG HUNGHSUAN(Univ. of Fukuchiyama) / Jun Ichikawa(Shizuoka Univ.) / Kazuki Takashima(Tohoku Univ.) / Hiroto Saito(Tokyo Denki Univ.) / Ryo Ishii(NTT) / Yoshimasa Ohmoto(Shizuoka Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Human Information Processing / Technical Committee on Human Communication Science / Special Interest Group on Communication Enhancement |
|---|---|
| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Quantitative Study on Lifestyle Influences from Instagrammers in the Fashion Sector |
| Sub Title (in English) | |
| Keyword(1) | Influencer marketing |
| Keyword(2) | Lifestyle |
| Keyword(3) | Usage motives |
| Keyword(4) | Involvement |
| Keyword(5) | Personality |
| 1st Author's Name | Maki Ishii |
| 1st Author's Affiliation | Kwansei Gakuin University(KGU) |
| 2nd Author's Name | Arisa Miyauchi |
| 2nd Author's Affiliation | Kwansei Gakuin University(KGU) |
| 3rd Author's Name | Yurina Miyauchi |
| 3rd Author's Affiliation | Kwansei Gakuin University(KGU) |
| 4th Author's Name | Yoshinori Hijikata |
| 4th Author's Affiliation | Kwansei Gakuin University(KGU) |
| Date | 2023-05-15 |
| Paper # | HCS2023-14,HIP2023-14 |
| Volume (vol) | vol.123 |
| Number (no) | HCS-24,HIP-25 |
| Page | pp.pp.62-66(HCS), pp.62-66(HIP), |
| #Pages | 5 |
| Date of Issue | 2023-05-08 (HCS, HIP) |