| Presentation | 2023-03-15 A Fundamental Study on Affective Efficacy of Face Masks with Chromatic Color Misaki Kishi, Hiroto Inoue, Mizuki Nakajima, Nobuji Tetsutani, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In Japan, under the influence of the pandemic of coronavirus disease 2019 (COVID-19), various face masks with chromatic colors are becoming popular. As a reason for this trend, it is considered that Japanese people want to be demanding the colored face masks that harmonize with their faces. However, it is unclear that how hue, saturation, and brightness of face masks effect impressions of our faces. This study conducted a subjective evaluation of 35 colored masks to elucidate affective efficacy of face masks with chromatic color. As a result, similar to our previous study, it was shown that the brightness of the face mask has a strong positive correlation with impressions such as `Kawaii,' and the saturation of that has a weak positive correlation with impressions such as `Childish.' Furthermore, as new findings, it was shown that the face masks with neutral colors (that are produced by mixing pure color with gray) give the impressions of `Refined,' `Conservative,' `Intellectual,' and `Adult.' Also, it was shown that the colored face masks average the personality of the faces and give a strong impression of their colors. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Face Mask / Color / Positioning Analysis / Subjective Evaluation / Kansei/Affective Engineering |
| Paper # | IMQ2022-33,IE2022-110,MVE2022-63 |
| Date of Issue | 2023-03-08 (IMQ, IE, MVE) |
| Conference Information | |
| Committee | IMQ / IE / MVE / CQ |
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| Conference Date | 2023/3/15(3days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Okinawaken Seinenkaikan (Naha-shi) |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Media of five senses, Multimedia, Media experience, Picture codinge, Image media quality, Network,quality and reliability, etc（AC） |
| Chair | Kenya Uomori(Osaka Univ.) / Kazuya Kodama(NII) / Kiyoshi Kiyokawa(NAIST) / Jun Okamoto(NTT) |
| Vice Chair | Mitsuru Maeda(Canon) / Hiroyuki Bandoh(NTT) / Toshihiko Yamazaki(Univ. of Tokyo) / Sumaru Niida(KDDI Research) / Takefumi Hiraguri(Nippon Inst. of Tech.) / Gou Hasegawa(Tohoku Univ.) |
| Secretary | Mitsuru Maeda(Nagoya Univ.) / Hiroyuki Bandoh(NTT) / Toshihiko Yamazaki(KDDI Research) / Sumaru Niida(Nagoya Inst. of Tech.) / Takefumi Hiraguri(NAIST) / Gou Hasegawa(DNP) |
| Assistant | Masato Tsukada(Univ. of Tsukuba) / Takashi Yamazoe(Seikei Univ.) / Shunsuke Iwamura(NHK) / Shinobu Kudo(NTT) / Hidehiko Shishido(Univ. of Tsukuba) / Atsushi Nakazawa(Kyoto Univ.) / Naoya Tojo(KDDI Research) / Naoki Hagiyama(NTT) / Kimiko Kawashima(NTT) / Ryo Nakamura(Fukuoka Univ.) / Toshiro Nakahira(NTT) / Kenta Tsukatsune(Okayama Univ. of Science) |
| Paper Information | |
| Registration To | Technical Committee on Image Media Quality / Technical Committee on Image Engineering / Technical Committee on Media Experience and Virtual Environment / Technical Committee on Communication Quality |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | A Fundamental Study on Affective Efficacy of Face Masks with Chromatic Color |
| Sub Title (in English) | |
| Keyword(1) | Face Mask |
| Keyword(2) | Color |
| Keyword(3) | Positioning Analysis |
| Keyword(4) | Subjective Evaluation |
| Keyword(5) | Kansei/Affective Engineering |
| 1st Author's Name | Misaki Kishi |
| 1st Author's Affiliation | Tokyo Denki University(Tokyo Denki Univ.) |
| 2nd Author's Name | Hiroto Inoue |
| 2nd Author's Affiliation | Tokyo Denki University(Tokyo Denki Univ.) |
| 3rd Author's Name | Mizuki Nakajima |
| 3rd Author's Affiliation | Tokyo Denki University(Tokyo Denki Univ.) |
| 4th Author's Name | Nobuji Tetsutani |
| 4th Author's Affiliation | Tokyo Denki University(Tokyo Denki Univ.) |
| Date | 2023-03-15 |
| Paper # | IMQ2022-33,IE2022-110,MVE2022-63 |
| Volume (vol) | vol.122 |
| Number (no) | IMQ-437,IE-439,MVE-440 |
| Page | pp.pp.85-88(IMQ), pp.85-88(IE), pp.85-88(MVE), |
| #Pages | 4 |
| Date of Issue | 2023-03-08 (IMQ, IE, MVE) |