| Presentation | 2023-03-02 商品パッケージの視触覚による印象が購買に与える影響 Rio Takahashi, Haruka Yoshida, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Due to the COVID-19 Disaster, stores have stopped offering product testers,, making it impossible to test the texture of a product before purchasing it.. In this research, we aim to design a package that combines visual and tactile senses so that consumers can imagine the impression of the contents from the appearance without trying the usability of the contents of the product. We conducted a perceptual psychology experiment on hand cream to clarify how the combination of the appearance and touch of the material covering the package and the impression words on the package affect the impression of the product and the degree of purchase. The results showed that the use of fabrics and impression words in package design is effective in improving impression and purchase level and that the effect of expressions in package design differs depending on the hardness of the target cream. Based on these results, we propose a specific package design for hand cream that is likely to improve the impression of the contents and the degree of purchase when a material other than plastic is used for the package. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | package design / visual and tactile impression / impression word / texture / usability |
| Paper # | HCS2022-83 |
| Date of Issue | 2023-02-23 (HCS) |
| Conference Information | |
| Committee | HCS |
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| Conference Date | 2023/3/2(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Tokoha University（KusanagiCampus） |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Interaction modeling, etc. |
| Chair | Tomoko Kanda(Osaka Inst. of Tech.) |
| Vice Chair | Yugo Hayashi(Ritsumeikan Univ.) / Masashi Komori(Osaka Electro-Comm. Univ.) |
| Secretary | Yugo Hayashi(Nihon Univ.) / Masashi Komori(Kanagawa Univ.) |
| Assistant | HUANG HUNGHSUAN(Univ. of Fukuchiyama) / Jun Ichikawa(Shizuoka Univ.) / Kazuki Takashima(Tohoku Univ.) / Hiroto Saito(Tokyo Denki Univ.) / Ryo Ishii(NTT) / Yoshimasa Ohmoto(Shizuoka Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Human Communication Science |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | |
| Sub Title (in English) | |
| Keyword(1) | package design |
| Keyword(2) | visual and tactile impression |
| Keyword(3) | impression word |
| Keyword(4) | texture |
| Keyword(5) | usability |
| 1st Author's Name | Rio Takahashi |
| 1st Author's Affiliation | Nihon University(Nihon Univ.) |
| 2nd Author's Name | Haruka Yoshida |
| 2nd Author's Affiliation | Nihon University(Nihon Univ.) |
| Date | 2023-03-02 |
| Paper # | HCS2022-83 |
| Volume (vol) | vol.122 |
| Number (no) | HCS-413 |
| Page | pp.pp.41-46(HCS), |
| #Pages | 6 |
| Date of Issue | 2023-02-23 (HCS) |