| Presentation | 2023-02-21 Advertisement Banner Layout Generation based on Evolutionary Computation Soichiro Terasaka, Hiroyuki Seshime, Toshihiko Yamasaki, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Digital advertisements play an important role in today's websites and smartphone applications for the purpose of maintaining services and facilitating business. When creating digital advertisements, it is important to create advertisements with high click-through rates and high aesthetics. Although there has been a lot of research on layout generation, generating advertisement banner layout based on click-through rate prediction and aesthetics has not been considered very much. In this study, we examine ad banner layout generation using evolutionary computation based on prediction of click-through rates and aesthetic scores using deep learning, and confirmed that some layouts could be suggested to designers successfully. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Click Through Rate (CTR) / Aesthetic Score / Evolutionary Computation |
| Paper # | ITS2022-42,IE2022-59 |
| Date of Issue | 2023-02-14 (ITS, IE) |
| Conference Information | |
| Committee | IE / ITS / ITE-MMS / ITE-ME / ITE-AIT |
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| Conference Date | 2023/2/21(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Hokkaido Univ. |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Image Processing, etc. |
| Chair | Kazuya Kodama(NII) / Masahiro Fujii(Utsunomiya Univ.) / Kenji Machida(NHK) / Hiroyuki Arai(Nippon Inst. of Tech.) / Hisaki Nate(Tokyo Polytechnic Univ.) |
| Vice Chair | Hiroyuki Bandoh(NTT) / Toshihiko Yamazaki(Univ. of Tokyo) / Kohei Ohno(Meiji Univ.) / Naohisa Hashimoto(AIST) / / Shogo Muramatsu(Niigata Univ) |
| Secretary | Hiroyuki Bandoh(KDDI Research) / Toshihiko Yamazaki(Nagoya Inst. of Tech.) / Kohei Ohno(Toyama Prefectural Univ.) / Naohisa Hashimoto(NIT, Tsuruoka College) / (Fukuoka Univ.) / Shogo Muramatsu(NHK) / (Hokkaido Univ.) |
| Assistant | Shunsuke Iwamura(NHK) / Shinobu Kudo(NTT) / Taishi Swabe(NAIST) / Keiji Jimi(Gunma Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Image Engineering / Technical Committee on Intelligent Transport Systems Technology / Technical Group on Multi-media Storage / Technical Group on Media Engineering / Technical Group on Artistic Image Technology |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Advertisement Banner Layout Generation based on Evolutionary Computation |
| Sub Title (in English) | |
| Keyword(1) | Click Through Rate (CTR) |
| Keyword(2) | Aesthetic Score |
| Keyword(3) | Evolutionary Computation |
| 1st Author's Name | Soichiro Terasaka |
| 1st Author's Affiliation | The University of Tokyo(UTokyo) |
| 2nd Author's Name | Hiroyuki Seshime |
| 2nd Author's Affiliation | Septeni Japan, Inc(Septeni Japan) |
| 3rd Author's Name | Toshihiko Yamasaki |
| 3rd Author's Affiliation | The University of Tokyo(UTokyo) |
| Date | 2023-02-21 |
| Paper # | ITS2022-42,IE2022-59 |
| Volume (vol) | vol.122 |
| Number (no) | ITS-384,IE-385 |
| Page | pp.pp.5-10(ITS), pp.5-10(IE), |
| #Pages | 6 |
| Date of Issue | 2023-02-14 (ITS, IE) |