| Presentation | 2022-11-18 Analysis of Homophily Effects on Information Diffusion on Social Networks Satoshi Furutani, Toshiki Shibahara, Mitsuaki Akiyama, Masaki Aida, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Modeling the information diffusion process on networks is an important issue for analyzing information diffusion patterns and controlling the spread of hoaxes in social networks, and various information diffusion models have been proposed. Most of the existing models assume that each user spreads information uniformly, however, in reality, some users spread information easily while others do not. Furthermore, due to homophily, there is spatial non-uniformity in the ease with which users spread information. In other words, neighbors of users who spread information easily (hardly) tend to spread information easily (hardly) as well. In this paper, we investigate the effect of homophily on information diffusion. Specifically, we consider information diffusion on a network with a mixture of nodes that spread information easily and hardly, and analyze theoretically and experimentally how the spatial non-uniformity of ease of diffusion affects the diffusion rate and speed of information diffusion. The analysis shows that homophily promotes local diffusion and inhibits global diffusion on networks with strongly separated communities. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | information diffusion / social networks / homophily |
| Paper # | CCS2022-55 |
| Date of Issue | 2022-11-10 (CCS) |
| Conference Information | |
| Committee | CCS |
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| Conference Date | 2022/11/17(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Megumi Akai(Hokkaido Univ.) |
| Vice Chair | Hidehiro Nakano(Tokyo City Univ.) / Masaki Aida(TMU) |
| Secretary | Hidehiro Nakano(Shibaura Inst. of Tech.) / Masaki Aida(Mie Univ.) |
| Assistant | Hiroyuki Yasuda(Univ. of Tokyo) / Hiroyasu Ando(Tsukuba Univ.) / Tomoyuki Sasaki(Shonan Inst. of Tech.) / Miki Kobayashi(Rissho Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Complex Communication Sciences |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Analysis of Homophily Effects on Information Diffusion on Social Networks |
| Sub Title (in English) | |
| Keyword(1) | information diffusion |
| Keyword(2) | social networks |
| Keyword(3) | homophily |
| 1st Author's Name | Satoshi Furutani |
| 1st Author's Affiliation | Nippon Telegraph and Telephone/Tokyo Metropolitan University(NTT/TMU) |
| 2nd Author's Name | Toshiki Shibahara |
| 2nd Author's Affiliation | Nippon Telegraph and Telephone(NTT) |
| 3rd Author's Name | Mitsuaki Akiyama |
| 3rd Author's Affiliation | Nippon Telegraph and Telephone(NTT) |
| 4th Author's Name | Masaki Aida |
| 4th Author's Affiliation | Tokyo Metropolitan University(TMU) |
| Date | 2022-11-18 |
| Paper # | CCS2022-55 |
| Volume (vol) | vol.122 |
| Number (no) | CCS-255 |
| Page | pp.pp.61-66(CCS), |
| #Pages | 6 |
| Date of Issue | 2022-11-10 (CCS) |