Presentation 2022-06-25
Estimating tweet directivity using linguistic features
Hidenori Kiyomoto, Kongmeng Liew, Shuntaro Yada, Shoko Wakamiya, Eiji Aramaki,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) With the Covid-19 pandemic, governments and local authorities are often required to provide accurate and prompt information using social media. For the communication of such information, it is important for social media users themselves to know if they fall within the targeted demographics of these communications (age, gender, etc.), which we label here as ‘directivity’. Previous studies have mainly focused on examining the attributes of the information provider, but to our knowl- edge, there have not been any studies that examine the attributes of targeted users (receivers). In this study, we first assumed that tweets by magazine publishers are crafted for their targeted readership. We then collected tweets from the official Twitter accounts of these magazines and manually labeled the target age and gender of each magazine to create a dataset of tweet directivity. Using this dataset, we then classified the target user demographic (age group and gender) of these tweets through machine learning. We analyzed the results of this experiment and discussed the usefulness of our quantitative estimates of directivity.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Social Computing / Natural Language Processing / Risk Communication / Twitter / Directivity
Paper # DE2022-4
Date of Issue 2022-06-17 (DE)

Conference Information
Committee DE
Conference Date 2022/6/24(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Musashino University
Topics (in Japanese) (See Japanese page)
Topics (in English) Social Computing
Chair Naofumi Yoshida(Komazawa Univ.)
Vice Chair Akiyoshi Matono(AIST) / Yu Suzuki(Gifu Univ.)
Secretary Akiyoshi Matono(Kanagawa Inst. of Tech.) / Yu Suzuki(Osaka Univ.)
Assistant Ken Honda(Komazawa Univ.) / Hiroki Nomiya(Kyoto Inst. of Tech)

Paper Information
Registration To Technical Committee on Data Engineering
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Estimating tweet directivity using linguistic features
Sub Title (in English)
Keyword(1) Social Computing
Keyword(2) Natural Language Processing
Keyword(3) Risk Communication
Keyword(4) Twitter
Keyword(5) Directivity
1st Author's Name Hidenori Kiyomoto
1st Author's Affiliation Nara Institute of Science and Technology(NAIST)
2nd Author's Name Kongmeng Liew
2nd Author's Affiliation Nara Institute of Science and Technology(NAIST)
3rd Author's Name Shuntaro Yada
3rd Author's Affiliation Nara Institute of Science and Technology(NAIST)
4th Author's Name Shoko Wakamiya
4th Author's Affiliation Nara Institute of Science and Technology(NAIST)
5th Author's Name Eiji Aramaki
5th Author's Affiliation Nara Institute of Science and Technology(NAIST)
Date 2022-06-25
Paper # DE2022-4
Volume (vol) vol.122
Number (no) DE-88
Page pp.pp.19-24(DE),
#Pages 6
Date of Issue 2022-06-17 (DE)