Presentation 2022-05-15
Analysis of Unconscious Gender Prejudices between Male and Female Virtual Agents
Miki Takase, Saori Tsuji, Tomoko Koda,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) This study examined implicit gender prejudices we have against humans in the same way as we have against virtual agents through a web experiment with 61 participants in Japan. Specifically, we exposed the subjects' self-worth to threats by providing negative feedbacks on a logical thinking test. Then we measured their quantitative potential gender biases toward a male and female virtual agents. The results showed a general gender biases against the male agent that is not related to sexual roles, and this tendency was more pronounced among the female participants. On the other hand, stereotypical gender biases based on sexual roles appeared for the female agent, and the tendency was more pronounced for the male participants. These results suggest that the participants unconsciously showed gender biases toward the virtual agents, indicating the need to pay more attention to the gender of the agents in applications where they might give negative feedbacks such as education and interview practices.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) gender prejudice / gender stereotype / virtual agent / ingroup bias / SC-IAT / IVA / implicit attitude / appearance
Paper # HCS2022-16,HIP2022-16
Date of Issue 2022-05-08 (HCS, HIP)

Conference Information
Committee HCS / HIP / HI-SIGCE
Conference Date 2022/5/15(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Okinawa Industry Support Center
Topics (in Japanese) (See Japanese page)
Topics (in English) Communication Enhancing, Human Communications, and Human Information Processing
Chair Tomoo Inoue(Univ. of Tsukuba) / Shuichi Sakamoto(Tohoku Univ.)
Vice Chair Yugo Hayashi(Ritsumeikan Univ.) / Tomoko Kanda(Osaka Inst. of Tech.) / Yuji Wada(Ritsumeikan Univ.) / Sachiko Kiyokawa(Univ. Tokyo)
Secretary Yugo Hayashi(Nihon Univ.) / Tomoko Kanda(National Chung Cheng Univ) / Yuji Wada(Osaka Electro-Comm. Univ.) / Sachiko Kiyokawa(NTT) / (NICT)
Assistant HUANG HUNGHSUAN(Univ. of Fukuchiyama) / Shigeyoshi Iizuka(Kanagawa Univ.) / Kazuki Takashima(Tohoku Univ.) / Hiroto Saito(Tokyo Denki Univ.) / Ryo Ishii(NTT) / Yuki Yamada(Kyushu Univ.) / Daisuke Tanaka(Tottori Univ.) / Ippei Negishi(Kanazawa Inst. of Tech.)

Paper Information
Registration To Technical Committee on Human Communication Science / Technical Committee on Human Information Processing / Special Interest Group on Communication Enhancement
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Analysis of Unconscious Gender Prejudices between Male and Female Virtual Agents
Sub Title (in English)
Keyword(1) gender prejudice
Keyword(2) gender stereotype
Keyword(3) virtual agent
Keyword(4) ingroup bias
Keyword(5) SC-IAT
Keyword(6) IVA
Keyword(7) implicit attitude
Keyword(8) appearance
1st Author's Name Miki Takase
1st Author's Affiliation Osaka Institute of Technology(OIT)
2nd Author's Name Saori Tsuji
2nd Author's Affiliation Osaka Institute of Technology(OIT)
3rd Author's Name Tomoko Koda
3rd Author's Affiliation Osaka Institute of Technology(OIT)
Date 2022-05-15
Paper # HCS2022-16,HIP2022-16
Volume (vol) vol.122
Number (no) HCS-23,HIP-24
Page pp.pp.75-80(HCS), pp.75-80(HIP),
#Pages 6
Date of Issue 2022-05-08 (HCS, HIP)