Presentation 2022-03-12
Effects of wearing sanitary masks and sunglasses on the estimation of facial attractiveness
Koichi Sugimoto, Takashi Yasuda, Sachiko Takagi,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) The purpose of this study was to examine how the predicted attractiveness of a face changes when the mouth information of the face is hidden by a mask and when the eye information of the face is hidden by sunglasses, compared to the original attractiveness of the face. In the experiment, we created images of the original faces of four male and four female participants (eight participants in total), and images of the original faces with the mouths hidden by masks and the eyes hidden by sunglasses, and presented them to the participants as stimuli. The participants were asked to answer the question about the attractiveness of the face using a single-item 5-point test. 2 way ANOVA was conducted on the obtained data (the first factor was the gender of the model (male/female); the second factor was the condition (mask condition, sunglasses condition, original condition)). The results of the analysis showed that the estimated attractiveness was higher in the mask condition than in the sunglasses and original conditions only for male models. This result indicated that only for male models, facial attractiveness was rated higher in the masked condition than in the unmasked and sunglasses conditions.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Sanitary mask / Attractiveness / Physical Features of the Face
Paper # HCS2021-74
Date of Issue 2022-03-04 (HCS)

Conference Information
Committee HCS
Conference Date 2022/3/11(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Online
Topics (in Japanese) (See Japanese page)
Topics (in English)
Chair Tomoo Inoue(Univ. of Tsukuba)
Vice Chair Yugo Hayashi(Ritsumeikan Univ.) / Tomoko Kanda(Osaka Inst. of Tech.)
Secretary Yugo Hayashi(Nihon Univ.) / Tomoko Kanda(National Chung Cheng Univ)
Assistant HUANG HUNGHSUAN(Univ. of Fukuchiyama) / Shigeyoshi Iizuka(Kanagawa Univ.) / Kazuki Takashima(Tohoku Univ.) / Hiroto Saito(Tokyo Denki Univ.) / Ryo Ishii(NTT)

Paper Information
Registration To Technical Committee on Human Communication Science
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Effects of wearing sanitary masks and sunglasses on the estimation of facial attractiveness
Sub Title (in English)
Keyword(1) Sanitary mask
Keyword(2) Attractiveness
Keyword(3) Physical Features of the Face
1st Author's Name Koichi Sugimoto
1st Author's Affiliation Tokiwa University(Tokiwa Univ.)
2nd Author's Name Takashi Yasuda
2nd Author's Affiliation Matsuyama Shinonome College(MSC)
3rd Author's Name Sachiko Takagi
3rd Author's Affiliation Tokiwa University(Tokiwa Univ.)
Date 2022-03-12
Paper # HCS2021-74
Volume (vol) vol.121
Number (no) HCS-438
Page pp.pp.80-84(HCS),
#Pages 5
Date of Issue 2022-03-04 (HCS)