| Presentation | 2022-03-11 User Experiment of the Pecieved Persuasiveness toward Presenter on the Product Introduction Movie by YouTuber and VTuber Ao Hori, Minami Murashita, Chisa Kondo, Hiroshi Sakuma, Yoshinori Hijikata, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | In recent years, product introduction by influencers has gained popularity in social media. In this study, we investigate the persuasiveness perceived by viewers between YouTubers, who are human presenters, and VTubers, who are 3D avatars, in YouTube, one of the popular video-sharing sites. Specifically, we will create the exact same product introduction videos for both YouTubers and VTubers. In an empirical experiment with 189 subjects, we found no clear difference in persuasiveness between YouTubers and VTubers. We also found that likability to the video and the trust to the presenter were correlated with the persuasiveness to the presenter. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | YouTuber / VTuber / Avatar / Product introduction video / Persuasiveness / User experiment |
| Paper # | HCS2021-68 |
| Date of Issue | 2022-03-04 (HCS) |
| Conference Information | |
| Committee | HCS |
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| Conference Date | 2022/3/11(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Online |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Tomoo Inoue(Univ. of Tsukuba) |
| Vice Chair | Yugo Hayashi(Ritsumeikan Univ.) / Tomoko Kanda(Osaka Inst. of Tech.) |
| Secretary | Yugo Hayashi(Nihon Univ.) / Tomoko Kanda(National Chung Cheng Univ) |
| Assistant | HUANG HUNGHSUAN(Univ. of Fukuchiyama) / Shigeyoshi Iizuka(Kanagawa Univ.) / Kazuki Takashima(Tohoku Univ.) / Hiroto Saito(Tokyo Denki Univ.) / Ryo Ishii(NTT) |
| Paper Information | |
| Registration To | Technical Committee on Human Communication Science |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | User Experiment of the Pecieved Persuasiveness toward Presenter on the Product Introduction Movie by YouTuber and VTuber |
| Sub Title (in English) | |
| Keyword(1) | YouTuber |
| Keyword(2) | VTuber |
| Keyword(3) | Avatar |
| Keyword(4) | Product introduction video |
| Keyword(5) | Persuasiveness |
| Keyword(6) | User experiment |
| 1st Author's Name | Ao Hori |
| 1st Author's Affiliation | Kwansei Gakuin University(KGU) |
| 2nd Author's Name | Minami Murashita |
| 2nd Author's Affiliation | Kwansei Gakuin University(KGU) |
| 3rd Author's Name | Chisa Kondo |
| 3rd Author's Affiliation | Kwansei Gakuin University(KGU) |
| 4th Author's Name | Hiroshi Sakuma |
| 4th Author's Affiliation | Osaka University(Osaka Univ.) |
| 5th Author's Name | Yoshinori Hijikata |
| 5th Author's Affiliation | Kwansei Gakuin University(KGU) |
| Date | 2022-03-11 |
| Paper # | HCS2021-68 |
| Volume (vol) | vol.121 |
| Number (no) | HCS-438 |
| Page | pp.pp.43-48(HCS), |
| #Pages | 6 |
| Date of Issue | 2022-03-04 (HCS) |