| Presentation | 2022-02-28 Effect of visual processing of gender stereotypes on food examined by inversion effect in semantic priming Miho Sakurai, Atsushi Kimura, Yuji Wada, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Kimura et al, (2009, 2012) reported that gender stereo-types (GS) on food by using a semantic priming task. In this study, we examined the effect of visual holistic information processing on GS on food using their paradigm. We used images of feminine and masculine-evaluated food. In Experiment 1, we primed the participants with upright or inverted images, immediately after the priming, we presented them with forenames as target stimuli and let them decide whether the target was feminine or masculine. The results showed that difference GS whereas they took longer time for gender judgement on target for inverted images than that for upright images. This phenomenon suggests that the visual holistic information processing relates the name judgments. In Experiment 2, we conducted almost the same experiment as Experiment 1 whereas targets were Japanese or Western food names. As the result, we found that participants took longer time for food style judgment on target for inverted images than that for upright images under the condition where prime and target were congruent. As conclusion, we find that the effect of visual holistic information is different between gender and food style judgement. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | gender stereotypes / semantic priming task / inversion effect |
| Paper # | HIP2021-67 |
| Date of Issue | 2022-02-20 (HIP) |
| Conference Information | |
| Committee | HIP / ITE-HI / ASJ-H / VRPSY |
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| Conference Date | 2022/2/27(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Online |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Shuichi Sakamoto(Tohoku Univ.) / Takehiro Nagai(Tokyo Inst. of Tech.) / Hiroaki Kato(NICT) / Shinji Nakamura(Nihon Fukushi Univ) |
| Vice Chair | Yuji Wada(Ritsumeikan Univ.) / Sachiko Kiyokawa(Nagoya Univ.) / / Shuichi Sakamoto(Tohoku Univ.) |
| Secretary | Yuji Wada(NTT) / Sachiko Kiyokawa(NICT) / (NHK) / Shuichi Sakamoto(Kinki Univ.) / (Kanagawa Univ.) |
| Assistant | Yuki Yamada(Kyushu Univ.) / Daisuke Tanaka(Tottori Univ.) / Ippei Negishi(Kanazawa Inst. of Tech.) |
| Paper Information | |
| Registration To | Technical Committee on Human Information Processing / Technical Group on Human Information / Auditory Research Meeting / SIG-VRPSY |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Effect of visual processing of gender stereotypes on food examined by inversion effect in semantic priming |
| Sub Title (in English) | |
| Keyword(1) | gender stereotypes |
| Keyword(2) | semantic priming task |
| Keyword(3) | inversion effect |
| 1st Author's Name | Miho Sakurai |
| 1st Author's Affiliation | Ritsumeikan University(Ritsumeikan Univ.) |
| 2nd Author's Name | Atsushi Kimura |
| 2nd Author's Affiliation | Nihon University(Nihon Univ.) |
| 3rd Author's Name | Yuji Wada |
| 3rd Author's Affiliation | Ritsumeikan University(Ritsumeikan Univ.) |
| Date | 2022-02-28 |
| Paper # | HIP2021-67 |
| Volume (vol) | vol.121 |
| Number (no) | HIP-381 |
| Page | pp.pp.48-53(HIP), |
| #Pages | 6 |
| Date of Issue | 2022-02-20 (HIP) |